Restoration logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Restoration logo
  • NEWS
  • PRODUCTS
    • New Products & Technologies
    • Submit Your Product
    • Interactive Product Spotlights
  • EDUCATION
    • KnowHow.
    • Podcasts
    • Trade Shows & Expos
    • Training & Certification
    • Webinars
    • Whitepapers
  • TOPICS
    • Water Damage
    • Fire & Smoke Damage
    • Mold
    • Contamination
    • Odor
    • Contents
    • Architecture
    • Catastrophe
    • Cleaning
  • BUSINESS
    • Managing Your Business
    • Insurance/Legal Matters
  • BUYER'S GUIDE
  • VIDEOS
    • Ask Annissa
    • Ask the Expert
    • Ironclad Marketing Minute
    • TradeTalks
    • Video Channel
  • INFOCENTER
    • Mold and Mycotoxins
  • THE EXPERIENCE
    • Conference & Exhibition
    • Convention & Trade Show
    • R&R Special Issue
  • EMAG
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Managing Your Restoration Business

Why Restoration Sales Professionals Leave—And How to Retain Them

Learn why restoration sales professionals leave and how to keep them engaged

By Dan Peterson
Three business people meeting and looking at a laptop and a document.

Photo credit: courtneyk / E+ via Getty Images

March 11, 2025

During a recent leadership meeting with one of my clients, a key question arose: “How can we improve employee retention?”

At the time, I did not have a fully prepared response. However, after reflecting on my experiences in recruitment and consulting within the Restoration Industry, I identified several recurring reasons why professionals leave their organizations.

Retention challenges in restoration are not about a lack of skilled professionals but rather about organizational issues that push employees away. Common themes include poor leadership, a lack of shared vision, unfair compensation practices and the emotional toll of the work. Understanding these factors is critical for employers seeking to attract, engage and retain top talent in the industry.


Reasons Employees Leave the Restoration Industry

Lack of Shared Vision  

Employees need more than just a paycheck; they need a sense of purpose and direction. Companies that fail to communicate a clear vision for the future often see employees disengage and seek opportunities elsewhere.

A strong leadership team should:

  • Clearly define and communicate the company's long-term goals.
  • Align employee roles with the organization’s mission and objectives.
  • Foster a culture where team members feel valued and heard.


Short-Sighted Leadership and Broken Promises

Many restoration companies have developed a reputation for firing top-performing salespeople just before they earn large commission checks. Recently, I spoke with a sales professional who left his position after being denied $350,000 in commissions. To be fair, this person was in a parallel industry with a low base salary. His employer did not expect $3.5Min service agreements when they signed a contract with a 10% commission. We hear these horror stories when these employees come to us, seeking new job opportunities.  

This approach leads to distrust and disengagement, driving employees toward competitors that honor their commitments. Organizations must focus on:

  • Delivering on financial promises, particularly in commission-based roles.
  • Providing long-term incentives (whether financial or otherwise) for high-performing employees.
  • Encouraging mentorship programs that promote leadership development.


Lack of Recognition and Competitive Environment

Many successful sales professionals thrive in competitive and goal-driven environments. Public recognition for achievements fosters motivation, performance and employee satisfaction.

To create a more engaging workplace, companies should consider:

  • Sales leaderboards to track and reward top performers.
  • Monthly or quarterly recognition programs for high achievers.
  • Performance-based bonuses and incentives to maintain motivation.


Focusing Only on Compensation Without Workplace Satisfaction

While salary remains an important factor, compensation alone does not guarantee retention. If another company offers a higher salary, employees will leave unless they have strong reasons to stay.

Successful retention strategies include:

  • A positive workplace culture that fosters professional growth.
  • Strong benefits packages, including healthcare, paid time off (PTO) and retirement plans.
  • Financial education programs to help employees manage their earnings effectively.


The Emotional and Psychological Toll of Restoration Work

Restoration work is not just physically demanding, it is mentally and emotionally draining. Employees often experience challenges in work/life balance when responding to disaster situations, including biohazard cleanups and catastrophic events.

The mental health impact of this work is undeniable yet rarely addressed.

To support employees’ well-being, companies should:

  • Provide mental health resources and counseling services.
  • Offer decompression time and wellness programs.
  • Create a culture where employees feel safe discussing emotional challenges.
  • Make use of and promote mental health resources that are included in health insurance plans.


Solutions: How to Retain Top Talent

Organizations looking to improve employee retention should consider implementing the following strategies:

  • Honor commitments – Ensure employees receive the compensation and benefits they have earned.
  • Recognize good performance – Publicly celebrate successes and foster a competitive, rewarding environment.
  • Invest in employee benefits – Offer healthcare, PTO, and retirement plans to build long-term loyalty.
  • Prioritize mental health – Acknowledge job-related stress and provide resources to help employees cope.
  • Develop a shared vision – Help employees understand their role in the company’s long-term success.

By addressing these core challenges, restoration companies can reduce turnover, build stronger teams and improve overall business performance. 

KEYWORDS: employee retention restoration business strategy

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Web danpeterson 200x200

Dan Peterson has dedicated the majority of his career to the construction and restoration industry, beginning in 1994. Throughout this time, he has excelled in leadership roles, serving as both an owner and manager. When not in a leadership capacity, Dan has contributed his expertise in sales and project management. Over the past five years, he has honed his skills in the art of recruitment, further broadening his professional capabilities.

In 2024, Dan co-founded Implement4, a company specializing in recruitment services and tailored consulting for the restoration industry. His deep industry knowledge, combined with his leadership and recruitment expertise, makes him a trusted partner in driving success for businesses in the restoration sector.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • mold remediation

    Fighting Mold and Bacteria Damage

    Successful mold remediation can be multidisciplinary,...
    Cleaning and Sanitation
    By: Josh Woolen
  • certifications and licenses for restoration professionals

    Certifications and Licenses Every Restoration Company Needs

    Restoration companies need to make sure they have the...
    Restoration Training/Education
    By: Sharon Elzarat
  • a wall covered in moss and fungus

    Zero Tolerance for Toxic Molds: Essential Steps for Successful Remediation

    Understanding the importance of zero tolerance for toxic...
    Mold Remediation
    By: Michael A. Pinto CSP, SMS, CMP, RTPE, FLS, ERS and Kendra Seymour
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eNewsletter
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Popular Stories

Pop Art Female Superhero Punches a Masked Villain

TPAs vs. Independence: The Restoration Industry’s Own Version of the Cola Wars

RIA Carrier Advocate Mark Springer

Turning the Page: A New Era of Trust and Collaboration in Restoration

Paul Davis Restoration Leadership Team

Justin Graham Expands Paul Davis Restoration’s Reach with Acquisition of Greater Seattle Franchise

Submit Your New Product/Technology to R&R!

Would you like to promote a new restoration, remediation or cleaning product/technology with Restoration & Remediation? Fill out the question below to start your submission:

Events

September 3, 2025

The Experience Convention and Trade Show

The Experience Convention & Trade Show logoJoin us in Las Vegas for The Experience Convention & Trade Show, the leading event for cleaning, restoration, and remediation pros, packed with hands-on demos, expert speakers, and high-impact networking. Happening September 3–5, 2025 at Caesars Forum—this is where the industry comes to learn, connect, and grow!

View All Submit An Event

Poll

Doffing PPE

When you are doffing your PPE, do you sanitize between every step?
View Results Poll Archive

Products

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary.

See More Products
Prepare for CATASTROPHE with R&R!

Related Articles

  • choosing the right person to hire

    Freshen Up Your Hiring Process: Tips for Restoration Companies

    See More
  • networking

    Leveraging Recruiter Relationships for Effective Wildfire Recovery in Los Angeles

    See More
  • Sales vs. Production

    Restoration Sales and Production Teams Don’t Need to Be Us Vs. Them

    See More

Related Products

See More Products
  • COVER pdf.jpg

    How to Get More Restoration Jobs in 14 Days... (ebook)

  • Cover.jpg

    How To Get More Water Damage Jobs (ebook)

See More Products
×

Stay ahead of the curve with our eNewsletters.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Submit a Press Release
  • SIGN UP TODAY
    • Create Account
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Reprints
    • Marketing Services
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing