If you aren’t taking advantage of Google Local Service Ads, you are missing a marketing opportunity for your restoration business.  The LSA program is managed through Google Ads, the traditional pay-per-click service, but rather than paying by the click you are paying for actual leads.

Your key ad rank factors boil down the three Rs: the radius, reviews, and responsiveness. First, ensure you set your radius accurately, covering the area where you do business. Previous Ironclad Marketing Minute segments have covered Google reviews (Get More Customer Reviews for Your Restoration Business). So, the third R is responsiveness. Make sure you have the infrastructure in place to answer calls and messaging generated by Google LSAs. If you don’t, the leads will go to your competition.

Benjamin Riccardi offers additional tips and notes Google’s LSA support can help.