Attracting consumers' attention in an otherwise sea of brands requires crafting brand names with an emotional power transcending mere words; brand names should speak directly to us through emotions rather than words alone. Consumers form strong associations between specific names and certain feelings we associate them with — making connections both tangible and immaterial, yet so powerfully engaging that it evokes strong reactions within us as consumers.
But why? In this article, we will delve into emotional branding, specifically how well-crafted brand names can harness this potential through real data insights; discover its impact, strategies to leverage feelings, challenges faced in digital-age environments as well as explore its role in consumer engagement through real data insights provided from consumer surveys.