CRDN, an international franchisor for industry-leading textile and electronics restoration specialists, has added Rami Benayad-Cherif as National Sales Manager.

Prior to joining CRDN, Benayad-Cherif served as a global business intelligence analyst for The Juice Plus Company, working with over 20 countries across four continents. Benayad-Cherif also served as Manager of ServiceMaster’s Claims Capture Unit and Digital Sales, implementing process improvements and enhancing customer service through technology and automation. He received a Bachelor of Science in Resource Economics from University of Massachusetts, Amherst.

As National Sales Manager for CRDN, Benayad-Cherif will work directly with CRDN franchisees and sales staff in the Atlantic Northeast, ensuring the needs of insurance companies, restoration contractors and policyholders are met.


“We’re extremely excited to have Rami on board at CRDN. His focus on improving operational efficiencies, boosting customer service and providing leadership to CRDN’s local, account management teams will help us reinforce our #1 goal for CRDN; to help home and business owners recover from a loss as quickly and painlessly as possible,” said Steve Gibson, CRDN’s Executive Vice President of Sales.

“In order to support the needs of our clients and customers, CRDN service providers must have their finger on the pulse of the insurance industry. Rami will be that link between our franchisees and our industry partners,” continued Gibson. 

Even after nearly 20 years, CRDN continues to grow its textile and electronics restoration service offering. “Rami’s background as a business analyst will provide our franchisees in the Atlantic Northeast with the national support required to continue along this positive trajectory,” said Gibson.