Lately, it seems we are supposed to boycott something because someone we don't know is offended. Instead, why don't we look directly at the perceived issue, identify what is right and wrong, and use this opportunity to learn rather than boycotting or ignoring it?

When it comes to your business, ignoring issues doesn't work either. What if we learned more effective and proactive ways to address issues, instead of avoiding or smothering them all together?