Kevin C. Oakley, Chairman and CEO is proud to announce that EMERG+NC that it has received an official Registered Trademark from the United States Patent and Trademark Office for EMERG+NC Property Rescuers®.
"Our name EMERG+NC Property Rescuers® screams to consumers: This is exactly who we are and what we do", says Oakley. "No one has to decipher what services we provide or when we provide it. This unique brand is self-explanatory and can be figured out in about 2 seconds by any consumer on their cell phone doing a simple Google search," added Oakley.
The name EMERG+NC Property Rescuers® was born out of Oakley's goal to completely differentiate the business.
"Most service contractor businesses say they provide emergency service, but try actually calling them any time after 5:00 PM and you'll rarely get anyone to pick up the phone. Most of these businesses attempt to avoid emergency services like the plague", says Oakley. "EMERG+NC Property Rescuers® embraces the emergency damage event as a true door opening opportunity. Getting to the customer immediately does wonders for strengthening the company's credibility. Our customers sees EMERG+NC Property Rescuers® as heroes that takes the time to explain the insurance claim process in most cases, much better than the insurance company does. Today's claim adjusters just do not have the time to get the customer to a point of clear understanding of what the insurance lingo means, what steps need to be taken next, what is covered, and how the claims reimbursement process even works. Claims adjusters are much more likely to be viewed as the 'grim reaper', who really does not even want to engage with customers for fear of misleading them about the realities of insurance coverage claims in general," says Oakley.
EMERG+NC Property Rescuers® takes the time to do this for their customers and once the emergency damage event is under control, the service provided at the very beginning of the process is a natural lead-in for helping these distraught customer through the rest of the claims process. It opens doors for capturing the remainder of the project as a 'turn-key' solution and instantly expands the overall opportunity for the business.
The name EMERG+NC Property Rescuers® has both natural and instantaneous brand recognition. The company did extensive branding research and determined that a customer needs to know who you are and what you do instantaneously. The name: EMERG+NC Property Rescuers® and the company's tag line, 'We'll Respond in a Heartbeat' provides exactly that message to the consumer without a second thought.
EMERG+NC Property Rescuers® and the large ‘Star of Life’ symbol clearly indicates a rescuer/paramedic message and states that announces the mission of being in the 'Emergency Business' and 'Property Rescuers', says exactly what the business does. Since the business was founded in North Carolina, EMERG+NC subliminally says it is a local company, but because the business also has nationwide future growth aspirations the future branding of 'NC' is also intended to mean 'National Contractor' which is a simple refocused future planned marketing campaign without missing a beat. Both the local telephone number and national toll free number spells out the company's name: 919 EMERG-NC (363-7462) and 844 EMERG NC (363-7462). The company's tagline: 'We'll Respond in a Heartbeat' is seen in our logo graphics, by both showing a heartbeat / EKG trace embedded within it and showing a residential and commercial property and a large EKG trace with our various services spelled out clearly. This branding package reinforces that the business will be there very quickly / ASAP / STAT without stipulating an impossible to measure and fictitious time frame in minutes or hours
"What makes EMERG+NC Property Rescuers® unique is its direct-to-consumer only insurance damage claim provider service, which has progressively demonstrated both 25% top-line and 25% bottom-line growth over the last two fiscal years in spite of the fact that it does not use, or rely on, insurance company controlled programs or third party administrator (TPA) based contractor discount programs. We have no back-door preferential contracts with any insurance carriers, as such arrangements only lower profit margins and are not needed in today’s instant access to information world. To the contrary, we manage turn-key insurance claim contracting on-behalf of the property owners exactly as the IICRC industry standards require and by utilizing nationwide standardized accepted insurance pricing parameters (Xactimate®), the same pricing accepted by insurance carriers nationally. The EMERG+NC Property Rescuers® registered brand also allows for both a North Carolina (NC) marketplace focus and one that could easily be applied to an expanded National Contractor (NC) network marketplace," says Oakley.