Catastrophic losses like wildfires, hurricanes, tornadoes, etc. can be jarring for everyone involved. While they offer a good chance to turn a profit, they also offer an even bigger opportunity to help people in your community, or beyond it. As Annissa talks about over and over in her columns, communication and carefully nurturing relationships are keys to success in this arena.

Q: What is needed from me, as a restoration company, when responding to a large catastrophe loss situation?

A: Take care in how you deal with everyone involved from the clients to adjusters.