Restoration logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Restoration logo
  • NEWS
  • PRODUCTS
    • New Products & Technologies
    • Submit Your Product
    • Interactive Product Spotlights
  • CATASTROPHE
    • Hurricane
  • TOPICS
    • Architecture
    • Cleaning & Sanitation
    • Contamination
    • Contractor Safety
    • Contents
    • Fire & Smoke
    • Mold
    • Odor
    • Recon & Reno
    • Water
  • EDUCATION
    • Training & Education
    • Business Management
    • Insurance/Legal Matters
    • KnowHow
    • Podcasts
    • Webinars
    • Whitepapers
    • Industry Events
    • Sponsor Insights
    • Ask R&R AI
  • VIDEOS
    • Ask the Expert
    • Ask Annissa
    • Marketing Monday
    • Tech Tip Tuesday
  • BUYER'S GUIDE
  • THE EXPERIENCE
    • Convention & Trade Show
  • ABOUT
    • Contact
    • Advertise
  • SIGN UP
Fire and Smoke Damage Restoration

Service Teams Complete Fire Restoration of Historic El Paso Store: A Case Study

Along with fire and smoke damage, thick soot covered most surfaces in the building and interior spaces, in addition to merchandise

By Malcolm Stone
March 14, 2013
During the early morning hours of Sunday, June 24, 2012, James Holland, Vice President of Operations at Holland’s Department Store in El Paso, TX – a two-story historic building that was originally built in 1901 - was notified by the local fire department that smoke was pouring from the building and a fire had ignited at the property. Flames emanating from Bella Boutique, the adjacent tenant space, engulfed the entire building with smoke and soot. The fire department was immediately on-site. Holland called Randy Mitchell, owner of Paul Davis Emergency Services, whom he knew from working at a family member’s residential water loss emergency earlier this year. 
 
When Mitchell completed the initial emergency services board-up at the department store, he called J. Murphy, Paul Davis National’s Chief Operating Office to survey the damage. Murphy was on the scene the next day and proposed next steps to restore the building with Holland and the insurance adjusters. 
 
The insurance companies required the building to remain closed for a month before further work could commence. However, when Paul Davis was formally approved to start the job, teams of company and local contractors worked around-the-clock to re-open Holland’s Department Store in just four days, as restoration work took place after hours. Bella Boutique, on the other hand, remained closed for business until restoration and reconstruction was completed.
 
Along with fire and smoke damage, thick soot covered most surfaces in the building and interior spaces, in addition to merchandise. Water and fire retardant foam was left throughout the structure. Two days later, the advance team from Paul Davis National surveyed the site to assess the loss and provide manpower needs. The restoration team immediately began to staff the project with technicians who were certified and trained from The Institute of Inspection, Cleaning and Restoration Certification (IICRC), along with contents experts and local subcontractors. 
 
Crews began working 24/7 to secure the area and provided stabilization, demolition, structural clean-up, cleaning, restoration and emergency mitigation services, as well as repairs. Crews worked on the project from 6 p.m. until 6 a.m. while moving merchandise and displays around the store to minimize displacement for operating hours. Also, work included large scale cleaning of fire, soot and smoke staining on interior spaces including displays, clothing, home goods and accessories, among others.
 
The building’s original brick and metal firewalls prevented the fire from traveling from Bella Boutique into Holland’s. However, repairs were necessary and made to the roof and structural support materials, plus fire protection and heating, ventilation and air-conditioning (HVAC), and security systems were replaced. Also, electrical equipment was repaired and replaced and the interior of the building was re-painted. 
 
According to Holland, the occurrence caused the store to close for business for first the time since it opened as a department store in 1960. 
 
“We had never been closed to our customers during normal business hours,” Holland said. “We were concerned because our customers were very anxious to resume their shopping activities and we had to tell them that it would be at least a few days before the store would open again. We were so pleased that the store was able to open so quickly with Paul Davis’ help.” 
 
Holland added that he and his family viewed Paul Davis’ work as a miracle with the quick response, professional and timely work ethics, and effectiveness. “The restoration company far exceeded our expectations,” he said.
 
According to Howland “Howdy” Russell, Paul Davis National’s co-owner, the company served as the general contractor on the job along with Mitchell. 
 
“This was a multi-faceted loss due to the sensitive nature of the historic structure and the two businesses operating in approximately 40,000-square-feet of space,” he said. “We were able to assure the retailers that the structure would be clean and safe for staff and customers. The response had to be carefully planned by a team that was experienced in large losses.” 
 
Paul Davis managed and completed the work on time, while overseeing the entire emergency services project to ensure the correct tactics and techniques were planned in advance and implemented with a proposed schedule - all with cost containment and technical accuracy.
 
Holland’s Department Store and Bella Boutique in downtown El Paso, TX are now open and fully restored. The recently completed emergency services and disaster response work included structural board-up, demolition, fire, soot and smoke damage clean-up, building stabilization, deodorizing and reconstruction.  
KEYWORDS: case study Paul Davis Restoration smoke cleanup

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Malcolm Stone is the Director of Marketing and Communications for Paul Davis Restoration Inc. He has more than 15 years experience in corporate marketing. Stone may be reached at 904.737.2779 or e-mail mstone@pauldavis.com

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Digital view of the United States with a Hurricane and coding

    Is Your Restoration Technology Ready for the Upcoming Hurricane Season?

    Here’s how restoration contractors can prepare their...
    Catastrophe Restoration
    By: Taylor Carmichael
  • Business team analyzing financial data on digital tablets during a meeting

    7 Trends Influencing the Restoration Industry in 2026

    With market uncertainty, workforce transitions, new...
    Guest Columns
    By: Oscar Collins
  • mold remediation

    Fighting Mold and Bacteria Damage

    Successful mold remediation can be multidisciplinary,...
    Mold Remediation
    By: Josh Woolen
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Restoration & Remediation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Restoration & Remediation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • restoration technician working a water damage project
    Sponsored byCotality

    Schedule smarter with DASH’s mobile restoration job management

Popular Stories

Flooded streets and debris caused by hurricane Sandy

Managing the First 72 Hours of Hurricane Response in Restoration

Restoration crews deploy into a hurricane-damaged neighborhood, unloading equipment and preparing emergency response operations as recovery efforts begin after the storm

Preparing for a CAT Event: What Restoration Contractors Need to Know

Five Tools that are essential for estimating and documentation

Five Essential Tools for Estimating and Documenting Hurricane Damage

Register for Webinar - Connecting the Field, Office and Carriers: How to Streamline Claims with Better Data and Communication

Events

June 16, 2026

Connecting the Field, Office, and Carriers: How to Streamline Claims with Better Data and Communication

The modern claims ecosystem depends on seamless integration between the field, office, and carrier. Learn how a unified “golden thread” of communication transforms fragmented workflows into a transparent, high-performance process.

September 9, 2026

The Experience Convention and Trade Show

The Experience Convention & Trade Show logoThe Experience Convention and Trade Show unites the cleaning, restoration, inspection, indoor air quality, and HVAC industries through hands-on education, live demonstrations, and high-impact networking. Attendees gain practical skills, business insight, and connections that elevate industry standards and drive growth.

View All Submit An Event

Poll

Business Growth in the Second Half of 2026

What’s your primary focus for growth for the second half of the year?
View Results Poll Archive

Products

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary.

See More Products

Submit Your New Product/Technology to R&R!

Would you like to promote a new restoration, remediation or cleaning product/technology with Restoration & Remediation? Fill out the question below to start your submission:

Related Articles

  • Restoring a Fire-Damaged Community Church: A Case Study

    See More
  • Nashville Floods Can't Land Bass Pro Shops: A Case Study

    See More
  • Church Doors Reopen in Time for Fundraiser: A Case Study

    See More

Related Products

See More Products
  • thumbnail.jpg

    Complete Marketing Manual for Restoration & Mitigation Contractors

  • fires out.jpg

    Fire’s Out, Now What? Vol. I & II

See More Products

Related Directories

  • Rytech Restoration of the Midlands

    No one plans for the destruction caused by water, fire or mold, but when it happens, the team at Rytech Restoration of The Midlands is here to help. Our certified specialists provide 24/7 emergency service to get you and your Columbia SC home or business back to normal as quickly as possible. From residential homes to commercial buildings, we specialize in mold remediation, water damage restoration, and fire and smoke damage cleanup. Our live specialists are ready to answer your questions and dispatch a local specialist to your door. Schedule a free inspection and estimate today!
  • Rytech Restoration of Nashville

    Rytech Restoration of Nashville provides 24/7/365 emergency service by certified technicians trained to get residential homes and commercial properties back to normal efficiently and fast! Our local experts utilize advanced detection devices to minimize demolition and industrial-grade equipment to rapidly dry water and fire damage and prevent mold growth. We specialize in water damage restoration repair, fire damage cleanup, mold removal, mold remediation, decontamination, and flood damage cleanup services. Live specialists are standing by, ready to answer your questions and dispatch a Rytech tech to your door. Schedule an inspection today!
×

Stay ahead of the curve with our newsletters.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Submit a Press Release
  • SIGN UP TODAY
    • Create Account
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Reprints
    • Marketing Services
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing