DKI Receives 2010 Franchise Satisfaction Award
This is Franchise Business Review’s fifth consecutive year of conducting this study, researching over 500 of today’s leading franchise brands representing over 100,000 franchisees. After compiling the results, 133 franchise companies inspired strong franchisee satisfaction.
“Franchisee satisfaction is the most critical factor for any prospective franchisee to consider before investing in any franchise opportunity,” says Eric Stites, President of Franchise Business Review. “Even during challenging economic times, the very best franchise businesses maintain high franchisee satisfaction. This year’s award-winning franchises are in that elite group and represent the very best franchise opportunity investments in the marketplace today.”
Franchise Business Review’s survey questions cover everything from training and support, system quality issues, franchisor relationship, financial opportunity to overall satisfaction. Additionally, demographic and lifestyle questions give a 360-degree view of their franchise ownership experience.
DKI president Dale Sailer is very pleased with the company’s franchisee satisfaction results. “For the last 35 years, DKI has worked hard to ensure its core strategies support the company’s overall vision, mission and values,” Sailer said. “It is gratifying that our franchisees continue to see the value in our offering.”