SAN DIEGO (April 6, 2010) – PURE Bioscience announced today that it has received U.S. Environmental Protection Agency (EPA) registration for its SDC-based disinfectant and food contact surface sanitizer. The product will be marketed as IV-7 Ultimate Germ Defense for Food Contact Surfaces (IV-7) by PURE’s sales and marketing representative, Richmont Sciences, LLC.

An EPA Category IV disinfectant/sanitizer, IV-7 provides an advantageous combination of high efficacy, low toxicity and efficiency by rapidly eliminating dangerous pathogens, yet no rinse is required.

Michael L. Krall, President and CEO of PURE Bioscience, stated, “Our completion of the rigorous six-year federal registration process to bring this much-needed technology to market will improve public safety protections in food processing, packaging, distribution and service. We are working diligently to register the product in all 50 states; however, because many food industry companies operate in single states or regions, we plan to begin selling IV-7 Ultimate Germ Defense for Food Contact Surfaces on a state-by-state basis later this month as registrations are issued.”

SDC is also labeled for use in sensitive areas such as those used by children.

The newly registered disinfectant/sanitizer is the third offering in PURE’s IV-7 line of products. Last month, PURE Bioscience launched IV-7 Ultimate Germ Defense, an advanced disinfectant product initially targeted to janitorial and sanitation markets. Earlier in the year, IV-7 Water Purifier was shipped to Haiti for use in earthquake-ravaged areas. Donation of SDC in liquid concentrate form was made through Project Hope, and was sufficient to purify 40 million gallons of water for safe drinking.

Additional information about IV-7 Ultimate Germ Defense and IV-7 Ultimate Germ Defense for Food Contact Surfaces is now available at www.IV-7.net.