The “M” in NORMI no longer stands for mold. It now represents a broader view of the indoor environment, which is the theme of this Ask the Expert interview with NORMI CEO Doug Hoffman. He discusses contaminants, beyond mold, that restorers and remediators should be knowledgeable about. He also outlines the regulatory landscape for mold remediation licensure in the U.S., separating remediation from assessment, and top indoor air quality trends and tools for 2022. Additionally, Hoffman speaks to notable NORMI developments including FEMA partnership, new and free course offerings, strategic industry alliances, and an on-the-ground disaster resource called Norma.

Staffing is a struggle for many restoration companies. In fact, finding skilled workers, increasing wages and retaining labor are the top three challenges they face, according to R&R’s 2021 State of the Industry report. In this Ask the Expert episode, Leighton Healey, CEO of KnowHow, details the recently launched Restoration Workforce Survey, open through early 2022. Its aim is to shed light how the industry can attract and retain qualified workers. To take the survey, visit restorationsurvey.net.  

In this Ask the Expert episode, Gerry Edtl and Jordan Donald, the father-daughter team behind Gerry Edtl Consulting, join us for an interview on sales and marketing. Together, they help restorers grow their businesses and generate referrals without lead fees, third-party administrators (TPAs) or programs. Here they discuss building reciprocal relationships with insurance agents and taking business development to new heights with direct referrals. 

In this Real Stories in Restoration episode, Nasutsa Mabwa, owner and president of ServiceMaster Restoration By Simons, shares her unique voyage from social work to restoration, being selective with service offerings, and keeping her business small and agile to stay closely connected to customers. Mabwa also discusses avoiding burnout, working with fellow franchisees and providing COVID-19 disinfection services since early 2020.  

Bart Meador is vice president of operations, residential storm, with restoration franchise PuroClean. His division specializes in mobilizing teams following CAT events. Here, Meador shares the experience of approximately 50 PuroClean franchises responding to Hurricane Ida devastation in the southern and northeast U.S. He highlights the importance of preparation, communication, collaboration, compassion and patience. 

R&R Editor Valerie King announces a new Q&A series sharing the stories of the industry’s most driven, engaged and innovative technicians. We are eager to consistently shed light on their ideas, pain points, motivators, paths to restoration and more. In doing so, we hope to help shrink the gap between C-suite and frontline. We hope to help give these unsung heroes a real seat at the proverbial table and a stronger voice in the future of the industry. 

Leslie Anderson is senior vice president of training and launch with Paul Davis Restoration. She was recently elected to the 2022 IICRC board of directors. In this episode of Real Stories in Restoration, Anderson shares insights on delivering valuable training experiences to hundreds of restoration franchises. She also discusses her goals as an IICRC board member, her experience as a woman in a male-dominated industry, the importance of mentorship in her life and the power of positive affirmations.