With CAT season coming soon, we invited Avelina Lamb, owner of PuroClean of Chandler, to discuss her franchise’s approach to growing CAT restoration services since its opening in 2018. She shares advice based on work in Louisiana following Hurricane Ida, as well as fire and smoke damage projects in Colorado following recent wildfires. Lamb covers proper preparation, adapting to the cultures of local customers, working with insurance adjusters, collaborating with fellow franchises and more. She also offers advice to women looking to advance in the restoration industry and talks about how running a restoration business compares to her experience running a surgery practice and real estate business.

On this episode of Ask The Expert, Steve White, PuroClean’s President, shares why intentional leadership and company culture are essential to long-term success in the restoration industry. He shares how balancing growth with sustainability helps improve performance and builds resilience.

Josh Arthur and Jordan Kohn discuss smoke contamination, fire damage restoration, homeowner recovery, and best practices for responding to fire losses.

Father-daughter duo Chad and Olivia Haynes discuss educating the youth, IICRC Certifications, and how hands-on training can inspire the next generation of restoration professionals.

FloLogic’s Ian Greene shares how automatic shutoff technology, smart leak detection, and proactive risk management are helping restorers reduce customer losses, strengthen relationships, and create new opportunities for their business.

PuroClean’s COO, George Hernandez, discusses CAT response planning, partnerships, operational strategies, and cash flow strategies for CAT work.

Leighton Healey of KnowHow shares his insights on AI, training, company culture, and building stronger teams in the restoration industry.