Laura Nelson is vice president of marketing at Signpost, a company that helps local businesses attract, connect with and grow their customer base. At The 2021 Experience Convention & Trade Show, Nelson led a session on attracting, selling to and delighting homeowners from start to finish. Here, she discusses the most critical points of homeowner interactions with restoration businesses. Nelson covers how contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.

In the final Women in Restoration episode, Staci Sargent shares how leadership, training, and real-world experience are shaping the industry. She highlights the importance of structure, accountability, and continuous learning in building confident restoration professionals.

With over 50 years in the restoration industry, Darren Hudema has built a career centered on education, service, and giving back. He reflects on the power of leadership, mentorship, and industry collaboration.

Alma West of Quick Dry Water Restoration and Magdalena Rebuild shares how she built her businesses by focusing on leadership, communication, and improving customer experience.

Learn how the Restoration Golf Leage (RGL) helps restorers build relationships, network, and strengthen collaboration across the industry. 

ServiceMaster Restore’s Jeff Todd shares how operator-led growth and market density strategies help restorers scale and improve their performance.

In this episode of Ask The Expert, Abby Vallelonga shares how marketing and communication can build trust and humanize the restoration industry. She highlights the importance of education, connection, and empathy in high-stress and high-stakes situations.