Laura Nelson is vice president of marketing at Signpost, a company that helps local businesses attract, connect with and grow their customer base. At The 2021 Experience Convention & Trade Show, Nelson led a session on attracting, selling to and delighting homeowners from start to finish. Here, she discusses the most critical points of homeowner interactions with restoration businesses. Nelson covers how contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.

Wildfire and fire losses present complex challenges that go beyond what restorers see. Here’s how restorers should approach, assess, test, involve third parties, and balance their technical and emotional aspects of caring for the homeowner.

Can mobile testing eliminate one of restoration’s biggest bottlenecks? Ben Doebler and Mark Davis share how The Mobile Lab™ brings asbestos sampling and analysis directly to the jobsite, reduces turnaround times, and can change how insurers, contractors, and restorers navigate the claims process.

Fire damage goes far beyond removing soot and repairing visible damage. Learn about commonly overlooked contamination, fire suppression water damage, documentation, safety, and exceptional customer service. 

Wildfire risk is expanding into new regions across the US, creating new challenges for restorers. Jamie Knippen of Cotality shares her insights on conflagration, emerging technology, and how restorers can use data to prepare both their businesses and communities.

Is your business prepared for 2027? Jeff Jones and Josh Bachman share the systems, numbers, sales strategies, and long-term planning restoration businesses should focus on as both competition and the market evolve.

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Verisk experts break down the 2026 Q1 restoration trends that cover claim volume, CAT losses, pricing, labor, materials, and loss severity.