Home » Multimedia » Podcasts » The Restoration & Remediation Ask the Expert Podcasts » Meaningfully Marketing to Homeowners: Gaining More Leads, Jobs, Word of Mouth
Laura Nelson is vice president of marketing at Signpost, a company that helps local businesses attract, connect with and grow their customer base. At The 2021 Experience Convention & Trade Show, Nelson led a session on attracting, selling to and delighting homeowners from start to finish. Here, she discusses the most critical points of homeowner interactions with restoration businesses. Nelson covers how contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.
This episode of Ask the Expert dives into strategies for enhancing commercial sales in the restoration industry with Jeff Carrier, founder and CEO of Restoration ERP.
The nominations for Restoration & Remediation (R&R)’s 2025 Women in Restoration Award are now open! This is your chance to honor exceptional women who have made significant contributions to the restoration industry.
In this episode of Ask the Expert, Stefan Figley, president of 1-800 Packouts, shares his expertise on preserving antiques and family heirlooms. Discover heartwarming stories, best practices for maintenance, and the importance of antiques in connecting us to our cultural heritage.
In this episode of Ask the Expert, we pay tribute to veterans and explore how to help them advance in the restoration industry. Steve White, President and COO of PuroClean, shares invaluable insights for veterans transitioning to civilian life and succeeding in business ownership.
In the latest episode of Ask the Expert, Kevin Mardegian and Tess Huge share their expertise on estimating within the restoration industry. Discover key strategies for onboarding homeowners, negotiating with adjusters, and enhancing cash flow while building a collaborative network that elevates the entire industry. Join us to learn how mastering the art of estimating can drive success in your restoration business.
Meet Kayla McGowan, the new Editor-in-Chief of R&R! With her extensive background in marketing and communications within the restoration industry, Kayla is excited to connect and explore new ways to enhance R&R's impact. Learn more about her vision and her commitment to supporting growth across the industry.