Laura Nelson is vice president of marketing at Signpost, a company that helps local businesses attract, connect with and grow their customer base. At The 2021 Experience Convention & Trade Show, Nelson led a session on attracting, selling to and delighting homeowners from start to finish. Here, she discusses the most critical points of homeowner interactions with restoration businesses. Nelson covers how contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.

Drones can enhance efficiency, safety, and claims accuracy. Experts from DSC and Eagleview share benefits, real-world results, and tips for properly implementing them into the restoration industry. 

Find out why partnerships, resource sharing and strategic planning are a big part of restoration business success in this episode of Ask The Expert with Jim Kowalski.

Get an inside look at INTRConnect 2026 with Garret Gray. From keynotes and tech trends to strategies for restoration and insurance professionals. This is an event you won’t want to miss!

Learn how restoration companies can scale for future disasters with expert tips on technology adoption, resource mobilization and customer communication strategies.

Discover how CAT response is evolving with drones, AI and predictive analytics that help improve disaster preparedness and restoration outcomes for 2026 and beyond.

JoAnn Wiechmann discusses emotional intelligence, customer care and team culture in restoration, offering insights for building trust and resilience.