Laura Nelson is vice president of marketing at Signpost, a company that helps local businesses attract, connect with and grow their customer base. At The 2021 Experience Convention & Trade Show, Nelson led a session on attracting, selling to and delighting homeowners from start to finish. Here, she discusses the most critical points of homeowner interactions with restoration businesses. Nelson covers how contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.

In this special episode of Ask the Expert, we talk with R&R’s 2026 Trailblazer Award Winner, Nate Judy, about his journey from "trying out" restoration to blazing his own trail in the industry.

In this special episode of Ask the Expert, we chat with our 2026 Women in Restoration Award winner, Meredith Truitt!

Boris Skoro of Prism Specialties shares best practices for managing large-loss restoration projects, including assessment, documentation, logistics, transparency, communication, and post-project reviews.

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Matt Cook of HomeTeam Inspection Services discusses indoor air quality, inspection, pre-remediation, and how restorers can build stronger relationships with inspectors on the latest episode of Ask The Expert.

On this episode of Ask The Expert, Steve White, PuroClean’s President, shares why intentional leadership and company culture are essential to long-term success in the restoration industry. He shares how balancing growth with sustainability helps improve performance and builds resilience.

Josh Arthur and Jordan Kohn discuss smoke contamination, fire damage restoration, homeowner recovery, and best practices for responding to fire losses.