Laura Nelson is vice president of marketing at Signpost, a company that helps local businesses attract, connect with and grow their customer base. At The 2021 Experience Convention & Trade Show, Nelson led a session on attracting, selling to and delighting homeowners from start to finish. Here, she discusses the most critical points of homeowner interactions with restoration businesses. Nelson covers how contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.

Lisa Rogers, Board President of the Indoor Air Quality Association, discusses the association’s goals for 2023. 

Joe Tolzman, founder of RocketPlan, explains the ways his firm’s app benefits restoration firms by streamlining processes.

Joseph Ortiz, owner of PuroClean of San Juan, discusses the challenges and opportunities presented by starting a restoration operation in this U.S. territory. 

Andrew Titley, owner and president of Prism Specialties of San Francisco Bay Area, shares why he sees a contents restoration franchise as a good investment.

Leighton Healey, CEO of KnowHow, shares his firm’s findings from a large-scale study on why employees leave the restoration business and what contractors can do to keep them.

Ashley Taylor, executive officer of Content Recovery Specialists, shares why she started a franchise company for entrepreneurs looking to get into content restoration.