Laura Nelson is vice president of marketing at Signpost, a company that helps local businesses attract, connect with and grow their customer base. At The 2021 Experience Convention & Trade Show, Nelson led a session on attracting, selling to and delighting homeowners from start to finish. Here, she discusses the most critical points of homeowner interactions with restoration businesses. Nelson covers how contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.

Is your restoration company generating real leads and business or just gaining attention? Anna Anderson of A-Squared Marketing breaks down marketing hype and hustle, adaptability, data, lead tracking, and much more.

Classroom education and certifications provide a solid foundation for restorers, but hands-on training allows restorers to put their knowledge into practice. Mike Allred, Javier Del Angel, and Park Olsen share how real-world scenarios, training, and industry relationships help restorers build confidence, improve their safety, and prepare for complex jobs.

Brantley Kushner and Robb Harrell share the challenges, technology, vendor partnerships, and coordination that helped the team ATI complete a complex job after hurricane Milton that affected 279 units.

Nick Hindle of PuroClean shares how SPAR has evolved from a simple coffee conversation to a vendor partnership program that evolves around standards, security accountability, innovation, and more!

Carrying on the conversation from The Experience in Las Vegas, Kevin Coy, David Hart, David Hodge, and Tom McArdle discuss fire contamination, cleaning vs. decontamination, contents restoration, and why understanding fire science is crucial in fire restoration.

Here’s how restoration companies can reduce their workflow fragmentation by improving documentation, prevent costly inefficiencies, and strengthen their operations.