Too often, cleaning and restoration entrepreneurs wear the label of “one-trick-pony” as they prance around the metaphorical “ring” with a poorly choreographed sales pitch, outdated equipment, a disgruntled workforce, simply in hopes of being seen and heard by prospective customers, insurance agents, adjusters, property managers and plumbers, while anxiously awaiting a referral reward.

Let me set the scene for you. The home in this case study is nestled atop 35 acres of gentle, rolling hills in mid-Missouri. It was built of native cut lumber, harvested from the property, which had not been sealed.