This blatant rip-off from President John F. Kennedy’s 1961 inaugural speech points to an important change in marketing required in order to create a competitive advantage for your business.
One of the biggest challenges faced by people sick from mold is the fact that doctors, friends, and other family members dismiss their symptoms. Many victims of mold sickness are labelled as hypochondriacs and accused of not being sick at all.
As members of the restoration and remediation (R&R) industry, we are in the business of ghost busting. On a daily basis, we battle mysterious, invisible and scary stuff. Most of our foes are imperceptible, being unseeable, untouchable and unsmellable.
Forensic cleaning is quickly becoming a high profit center into which restoration companies are looking to expand. Largely, no doubt, because profit margins range from 85-95%.
Expectations of restoration contractors have been changing for several years, and we are facing a tipping point where fast is no longer fast enough — real-time is all that matters.
I’ve worked with many individuals and organizations who are interested in adding services to tackle the ever-present and pervasive bed bug issues that continue to plague many property owners across the United States.
When drying concrete after water intrusions, it is important to monitor and measure the moisture content of the concrete in two phases: First during the drying phase; and again after the drying is complete.
Most people in this industry have an interesting journey – a story to tell of how they got here; how they landed in a business that is all about others, and not ourselves.
Odors, good or bad, vary vastly from person to person. It is our own perception that governs our sense of smell in the most basic of terms. A more technical overview of our fundamental knowledge of aroma is mediated by the olfactory nerve.