Call it “prestoration” or whatever you want, but at least one insurer is offering discounts to homeowners for taking preventive measures and this could prove an opportunity for the industry.
In response to an explosion of “toxic mold” claims in 2000-2001, the insurance industry acted in unprecedented unison to universally get rid of all claims related in any way to mold. They didn’t stop at just excluding claims from mold; they threw bacteria into the exclusion as well.