Almost every day, I see restoration companies posting openings on industry Facebook pages like the Rebels, NORRP, RIA Young Professional Restorers, and others.
Years ago, while preparing a project management seminar for the Restoration Industry Association (RIA), I was asked to include a section on upselling strategies. At first I was reluctant, feeling the topic was inappropriate for the subject matter of the course. However, upon presenting the material and seeing the reaction of the audience, I recognized the need.
In Part I of this article, we explored the concept of positioning, the strategy option of serving the deeper needs of a narrower set of customer markets, and clearly understanding what sets our companies apart from the competition in terms of the order winners that give us an advantage.
Art and Dan talk about ways to take notice of your project managers, and how to be sure they truly have the tools and resources they need to help your company succeed.
