When it comes to fire restoration, most companies think the big money is in the reconstruction side of the loss. However, the contents part of the claim has two to three times the net profit margins and can be completed in a fraction of the time. So why is this part of the industry so underserved?

When we think of catastrophic losses like hurricanes, tornadoes, and floods, wildfires, and so on, we picture roofs needing to be replaced, windows blown out, and entire houses that are flooded. 

Fire chasing in the restoration industry is a very hot topic, pun not totally intended. Chasing fires presents ethical issues, among other things. In this week’s video, Annissa has tips for how to get literally buried in fire damage restoration work without going on a single chase.