Behind the Curtain: Growth, Leadership and Lessons for Restorers

On this episode of TradeTalks: Unlocking the Experience, our special guests, Chris Nordyke, Co-Founder and President of Floodlight Consulting Group, and Wayne Hudson, Business Manager at Floodlight Consulting Group chat about how they joined the industry, what to expect at their keynote session and they share a key fun fact that you may not know.

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About Chris:

He helps shape their strategic direction.
He speaks at industry events and workshops on leading in sales, operations, customer experience and enterprise value.
He is the Co-host of the Head Heart & Boots podcast and leader in delivering tailored consulting and fractional sales management solutions.

About Wayne:

He leads growth through initiatives in sales, marketing and operations.
He’s managed a portfolio of 400+ properties and consistently earned Top Manager honors, showcasing deep expertise in operations and leadership.
He heads oversees quarterly for strategic planning, applying analytical insight and long-term vision to guide firm-wide decision-making.

Chris and Wayne offer an inside look at the realities of growing a business behind the scenes, the challenges many face and highlight the tough decisions and mindset shifts that restoration professionals must embrace. From common pitfalls in scaling a business to leadership styles these gentlemen provide key insights that you don’t want to miss.

KEYWORDS: restoration business strategy The Experience

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Kayla McGowan is the Editor-in-Chief of Restoration and Remediation (R&R) magazine, bringing nearly 10 years of marketing and communications experience in the restoration sector. With a solid foundation in content creation, editing, and social media strategy, Kayla respects the vital work of the industry. At R&R, she develops content that engages and informs restoration professionals and manages content strategy for The Experience Events, bridging the cleaning and restoration industries. Outside of work, Kayla is an avid foodie who loves exploring new culinary experiences. She enjoys spending time with her family and embracing the outdoors. Kayla is excited to connect with industry professionals and contribute to R&R’s ongoing success. Reach her at mcgowank@bnpmedia.com or 757-849-2461.