As you are most likely aware, for most restoration companies the internet is your primary source of lead generation, and most of you are expending considerable resources on maximizing your internet presence. You are out there with a website, on Google, and the other pertinent platforms spending time and money with one primary goal in mind: making your phone ring with bona fide leads.
In the fast-paced world of the restoration industry, handling telephone calls effectively is a critical aspect that can significantly impact a business's success. As a restoration industry internet marketing professional, I have had the opportunity to analyze thousands of recorded phone calls coming into my clients’ offices. Unfortunately, many potential leads are lost due to mishandling, leading to potential revenue loss. In this article, we will delve into the importance of properly handling telephone calls from potential customers and provide actionable insights for restoration business owners and managers to enhance their call-handling processes.