Restoration logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Restoration logo
  • NEWS
  • PRODUCTS
    • New Products & Technologies
    • Submit Your Product
    • Interactive Product Spotlights
  • EDUCATION
    • KnowHow.
    • Podcasts
    • Trade Shows & Expos
    • Training & Certification
    • Webinars
    • Whitepapers
  • TOPICS
    • Water Damage
    • Fire & Smoke Damage
    • Mold
    • Contamination
    • Odor
    • Contents
    • Architecture
    • Catastrophe
    • Cleaning
  • BUSINESS
    • Managing Your Business
    • Insurance/Legal Matters
  • BUYER'S GUIDE
  • VIDEOS
    • Ask the Expert
    • TradeTalks
    • Video Channel
  • THE EXPERIENCE
    • Convention & Trade Show
    • R&R Special Issue
  • EMAG
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP

Nashville Tales: What I Saw and Learned Amidst the Devastation

By Joe Roland
July 8, 2010

No matter how prepared you think you are to face the devastation caused by a natural or man-made disaster, it’s probably never enough.



No matter how prepared you think you are to face the devastation caused by a natural or man-made disaster, it’s probably never enough.

Nashville. Who would have thought Nashville would be hit with the kind of damage that would displace thousands of residents?

Anyone working in restoration has many, many stories in his or her back pocket. Stories of real people, friends, family and customers – all hit hard by some kind of calamity in their business or home. No one ever calls us when their residence or business is fine, right?

We fix problems, of course, but sometimes you’re just not prepared for the long-lasting effects that occur when an entire geographic area is hit hard by a disaster.

My story starts on Saturday, May 1. While I was working on projects around the house, the rains came. It was about 3 p.m., and almost immediately we found ourselves challenged with water rising around our own neighborhood.

My wife, Mary, had already forwarded all four of our office phones to our cell phone; we typically take any emergency calls after hours on our cell. Once the phone started ringing, it wouldn’t stop, continuing all evening into early Sunday morning. Mary kept a ledger and wrote down everyone’s information.

On Sunday, the calls continued throughout the day. Finally, on Sunday evening, I told Mary we needed help. I broadcast my needs, asking for as many bodies and equipment as possible to come to Nashville. The response was truly inspiring. We were slammed, and I had never seen this kind of activity before.

Bill Eaton from Steamatic of ArkLaTex brought his wife Brenda and friend Lindsay, who saved our office from total destruction. When I told Mary that she could no longer answer the phone, I thought she was going to shoot me, but four hours later she looked as though 20 tons had been lifted from her shoulders.

The crucial lesson? Maintain a communications infrastructure to support disaster recovery. Quick, efficient communications enabled us to move manpower into Nashville on time and with minimal interruptions.

But all the manpower in the world won’t matter if you can’t get them where you need them; the flooding hampered our efforts by shutting down certain areas of the city. We were unable to travel on I-65, I-40 and I-24, and many of the main thoroughfares were shut down. For example, it took 3 ½ hours to travel to a destination that normally would have been only a 15-minute drive. We almost had crews stranded because of rising waters.

Take a look at the various video clips on YouTube; they show the kind of blanket damage something like a flood can do.

Automation Center Wiped Out

Our first assignment was to work on the Automation Center, a distributor of industrial control products owned by one of my neighbors, Dave Westerman. When I spoke with Bill Eaton, he said he wanted to work on jobs that had an estimated repair cost of $50,000 to $100,000 because his team was ideally suited to work on these types of jobs.

Bill and his crew arrived at the Automation Center to find the water 72 inches above the cap that occurred during the 100-year flood.

Unfortunately, the Automation Center did not have its contents covered, and there was water from floor to ceiling. Once the water receded, there was an inch of mud silt on everything.

Cleanup began, and miraculously, Dave could carry on business because his employees had forwarded all of their office lines to their cell phones. They were able to conduct business from their homes.

There is never anything “typical” about a cleanup for the owner or the persons involved in the disaster. Everything at the Automation Center was wiped out, and Dave did not want to freeze dry any documents. However, he is trying to save as much information as he can from water-logged hard drives.

Saving the Customer Money = A Customer for Life

Who doesn’t want to save money, especially expenses occurring because of a disaster?

We did just that for a residential customer, Nelson Miller, owner of a home worth $1.5 million at Old Hickory Lake. Miller’s first call for help was to Ricky Smith, vice president of the Nashville Better Business Bureau. He asked Smith for a recommendation of a restoration provider he could trust; Smith gave Miller our number.

Miller’s home was custom from floor to ceiling. His home was made of cut hickory, red oak and acorn wood from his property, but like so many Nashville residents, he did not have flood insurance.

I estimated the losses at a conservative $25,000 just to get the home dry. That did not include rebuilding. We immediately began taking out the carpet and pad, but did not use drying equipment because Miller thought the water was “drying out pretty good on its own.”

Using various tools, including an infrared camera, you could easily see the water signature throughout the home. It’s like having a pair of X-ray eyes.

The home was flooded due to the runoff from the gutters, and because we did not have to tear up the cork flooring under the ceramic tile, I changed the category of water damage from 3 to 1. We also did not have to cut out walls, which decreased the severity of damage.

As a result of our efforts and less water damage than first thought, the price came down significantly to $15,000. The pricing dropped even more as the week went on.

The final bill? $7,800. I thought Miller was going to hug me. He was happy because the pricing was so much less than first predicted. He also was happy with the referral he received from the BBB.

We now have a customer for life.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Joe Roland is head of Steamatic of Middle Tennessee. Contact him at 615-256-7447 or joetmary@steamatictn.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • mold remediation

    Fighting Mold and Bacteria Damage

    Successful mold remediation can be multidisciplinary,...
    Cleaning and Sanitation
    By: Josh Woolen
  • certifications and licenses for restoration professionals

    Certifications and Licenses Every Restoration Company Needs

    Restoration companies need to make sure they have the...
    Restoration Training/Education
    By: Sharon Elzarat
  • a wall covered in moss and fungus

    Zero Tolerance for Toxic Molds: Essential Steps for Successful Remediation

    Understanding the importance of zero tolerance for toxic...
    Mold Remediation
    By: Michael A. Pinto CSP, SMS, CMP, RTPE, FLS, ERS and Kendra Seymour
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eNewsletter
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Popular Stories

Ask the Expert - Margin vs. Markup: The Costly Confusion in Restoration

Why Understanding Markup, Margin and Overhead is Critical for Restoration Success

mold spores

Mold and Mental Health: The Dual Crisis Facing Indoor Environmental Remediation Teams

calculating profits

How Poor Documentation and Manual Billing Quietly Erode Restoration Profits

2025 Technician Award winner - Congratulations, Kaylin Glaspie!

Events

January 20, 2026

INTRCONNECT

Dive into the latest trends, innovations, and best practices shaping the future of property insurance and restoration.

April 27, 2026

RIA Convention & Expo

This event empowers professionals through world-class education, powerful networking, and access to cutting-edge tools and services.

View All Submit An Event

Poll

Technology Innovations

Which emerging technology do you believe will have the biggest impact on restoration work in the next 5 years?
View Results Poll Archive

Products

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary.

See More Products
Prepare for CATASTROPHE with R&R!

Related Articles

  • lessons learned in restoration

    Things I Learned from Running a Restoration Company

    See More
  • Saving the Heart of Country Music: A firsthand account of the Nashville flooding

    See More
  • Ask Annissa: Setting yourself apart from the competition

    Ask Annissa: What is the one thing I can do to set myself apart from the competition?

    See More

Related Products

See More Products
  • fires out.jpg

    Fire’s Out, Now What? Vol. I & II

  • Water Damage - Part 1.pdf

    Water Damage - Mitigation & Restoration, Volume I - Management & Marketing

  • After-The-Smoke-Clears.gif

    After The Smoke Clears...

See More Products
×

Stay ahead of the curve with our eNewsletters.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Submit a Press Release
  • SIGN UP TODAY
    • Create Account
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Reprints
    • Marketing Services
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing