Disaster recovery company Belfor Restoration isn't exactly a household name, but they serve an important purpose - they help to rebuild and restore property after natural and man-made disasters. CEO Sheldon Yellen did plenty to boost the company's profile when he took his turn on CBS's "Undercover Boss" after his son suggested it.
Thus, the CEO of a company with a presence in 29 countries found himself on the
frontlines of disaster recovery work, helping with water removal and
rebuilding. From Zap2it.
Belfor's 'Undercover Boss' lets his cover slip
January 17, 2011