Disaster recovery company Belfor Restoration isn't exactly a household name, but they serve an important purpose - they help to rebuild and restore property after natural and man-made disasters. CEO Sheldon Yellen did plenty to boost the company's profile when he took his turn on CBS's "Undercover Boss" after his son suggested it.

Thus, the CEO of a company with a presence in 29 countries found himself on the frontlines of disaster recovery work, helping with water removal and rebuilding. From Zap2it.