Restoration & Remediation Magazine

RR April 2022 cover

2022 April

Check out the April 2022 edition of Restoration & Remediation, featuring the winner and runners-up of the 2022 Women in Restoration Award, secrets to success from past winners of the award, and steps employers can take to make space for more women and other underrepresented groups to thrive in the restoration industry.

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Features

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The Entrepreneurial Spirit: 6 Traits of Small Business Owners

The Entrepreneurial Spirit: 6 Traits of Small Business Owners

How You Can Complement the Owner of Your Small Business
Chris McQueen
March 29, 2022
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As an employee, trusted advisor or vendor, it is your responsibility to think about how you can complement the owner of your small business to help them grow and succeed in the endeavor they started. Here are six traits commonly observed in small business owners, along with how you can specifically support them with each one. 


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service dogs

Service Dogs for a Service-Dominant Industry

Gordy Powell
April 1, 2022
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One of the most challenging hurdles in the crime, trauma and death scene cleaning industry is helping a client navigate a life-changing, traumatic event. The other challenge is marketing such a sensitive service without being offensive, appearing non-sensitive or overbearing. For almost four decades, Gordy Powell has tried to reinvent how to market this industry in a tasteful, yet practical and successful way. Here, he shares a new approach.


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business marketing plan

The Role of Public Relations in a Restoration Business Marketing Plan

Heather Ripley
Heather Ripley
April 15, 2022
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While advertising, marketing and public relations are all methods businesses use to communicate with their stakeholders, the benefits of each are not usually discussed individually. Small business owners know they need marketing to target the right customers and advertising to make the phones ring, but they do not realize public relations can help them become the trusted experts in their markets, which leads to greater opportunities. So, what is PR? Heather Ripley explains.


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water damage pro

6 Best Practices for Water Damage Restoration Professionals

Joshua Miller
Josh Miller
April 19, 2022
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“In a crowded marketplace, it can be hard to cut through the noise and reach customers,” Josh Miller writes. “With a micro approach that focuses on how we can do our jobs more effectively, and a macro approach that communicates our expertise to the marketplace, we can all help promote the credibility and competence of the professionals in our industry.”


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sustainable restoration workforce

Building a Sustainable Restoration Workforce

A Water Restoration Career Path Outlined
Lorne McIntyre
Lorne McIntyre CR
April 20, 2022
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“Creating a clearly planned education and career path for your technicians will help with employee retention and improve the dedication and quality of your restoration efforts,” Lorne McIntyre writes. This article focuses on the role of a technician from day one to an RIA Certified Restorer and can be used as a guide to not only develop employees but attract more talented candidates.


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digital marketing

How to Drive Business Using Digital Marketing in 2022

Strategies to Help Restoration Contractors Increase Business and Gain Market Share
Nia Pearson
Nia Sherrema Pearson
April 6, 2022
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“Whether you are a new restoration business owner or have  20-plus years of experience, a sound marketing foundation is needed to ensure success. This foundation should include a well-defined marketing plan, with customer personas, all target audiences, an ADA-complaint website and promotional plans, with a total of 7 to 8% of sales revenue allocated to marketing,” Nia Sherrema Pearson writes.


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