The “M” in NORMI no longer stands for mold. It now represents a broader view of the indoor environment, which is the theme of this Ask the Expert interview with NORMI CEO Doug Hoffman. He discusses contaminants, beyond mold, that restorers and remediators should be knowledgeable about. He also outlines the regulatory landscape for mold remediation licensure in the U.S., separating remediation from assessment, and top indoor air quality trends and tools for 2022. Additionally, Hoffman speaks to notable NORMI developments including FEMA partnership, new and free course offerings, strategic industry alliances, and an on-the-ground disaster resource called Norma.

On this episode of Ask The Expert, Helixco’s COO, Mike Allred discusses T&M billing, ROMs, and managing large loss and CAT events. He shares valuable insights on the importance of documentation, preparedness, and financial planning. 

ServiceMaster Restore’s President John Tovar shares why restoration growth is shifting from a market count strategy to a market density strategy that helps improve response times and service.

Voda CEO, CFE Dan Claps explains how restorers can build, scale, and future‑proof their business using KPIs, people‑first culture, and smart growth strategies.

On this episode of Ask The Expert, Mark Davis shares how PuroClean and Signal Restoration Services drive long‑term franchise growth, data‑driven strategy, and industry leadership.

This week’s Ask The Expert features the ProKlean team, and they talk all things rebranding, chlorine dioxide chemistry, product safety, and training for restoration contractors.

This episode of Ask The Expert features five home service leaders discussing how cross‑industry collaboration improves communication, consistency, and customer experience.