We must resist the subconscious urge to hire people in which we see ourselves — the full gamut of self from physical appearance to hard skills — and instead, map talent acquisition strategies to our deficiencies. This begins with an objective evaluation of your teams’ strengths and weaknesses, and from their hiring to resources that fill the empty spaces on your mantle.

So far in 2021, PuroClean has welcomed about one-third of new franchise owners who are of Hispanic or Latino descent. Top honors were awarded to Hispanic franchise owners at the company's annual convention earlier this year.