Restoration logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Restoration logo
  • NEWS
  • PRODUCTS
    • New Products & Technologies
    • Submit Your Product
    • Interactive Product Spotlights
  • EDUCATION
    • KnowHow.
    • Podcasts
    • Trade Shows & Expos
    • Training & Certification
    • Webinars
    • Whitepapers
  • TOPICS
    • Water Damage
    • Fire & Smoke Damage
    • Mold
    • Contamination
    • Odor
    • Contents
    • Architecture
    • Catastrophe
    • Cleaning
    • Safety
  • BUSINESS
    • Managing Your Business
    • Insurance/Legal Matters
  • BUYER'S GUIDE
  • VIDEOS
    • Ask the Expert
    • TradeTalks
    • Video Channel
  • THE EXPERIENCE
    • Convention & Trade Show
    • R&R Special Issue
  • EMAG
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Home » Authors » Reuben Hawkins

Articles by Reuben Hawkins

Marketing Monday: Turning Marketing Strategy into Action with SMART Goals for Restoration Companies
Marketing Monday

Turning Marketing Strategy into Action with SMART Goals for Restoration Companies

Learn how SMART marketing goals build your momentum, consistency, and long-term growth
Reuben Hawkins
Reuben Hawkins
January 19, 2026
No Comments

The week’s Marketing Monday tip breaks down how restoration business owners can leverage SMART marketing goals to create accountability, sustain their momentum, and turn their planning into measurable growth.




Read More
Marketing Monday, Tip 3: How Restoration Companies Can Craft a Strong Value Proposition
Marketing Monday

How Restoration Companies Can Craft a Strong Value Proposition

Clear and precise messaging helps your restoration business stand out, attract better customers and grow
Reuben Hawkins
Reuben Hawkins
December 29, 2025
No Comments

Here’s how you can create a powerful Value Proposition that differentiates your restoration business and helps drive measurable growth.




Read More
Marketing Monday Tip 2 - Restoration Marketing 101 - Building a Customer Avatar Before Launching Your Campaigns
Marketing Monday

Restoration Marketing 101 - Building a Customer Avatar Before Launching Your Campaigns

Why defining your ideal customer is key to better leads, stronger messaging and ROI
Reuben Hawkins
Reuben Hawkins
December 15, 2025
No Comments

Learn why restoration companies need to define a customer avatar before launching ads or marketing campaigns.



Read More
Marketing Monday Tip 1: Laying the Foundation for Marketing That Works
Marketing Monday

How Restoration Companies Build Consistent Leads

In this episode, we help you lay the foundation for a marketing system that will allow you to shift from insurance, referral and word of mouth-only leads to a steady stream of inbound jobs
Reuben Hawkins
Reuben Hawkins
November 24, 2025
No Comments

Restoration businesses can move from reactive to proactive by building a marketing engine that drives consistent, high-quality leads.


Read More
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Popular Stories

A flooded basement after an irrigation leak

Stop Using the “Drink Test” for Water Loss Classification

2025 Year In Review

2025 Restoration Industry Year in Review

Vince Scarfo Lead Government Affairs Advocacy

The Restoration Industry Association Appoints Vince Scarfo to Lead Government Affairs Advocacy

Women in Restoration award nominations open - Submit Yours Now!

Events

April 27, 2026

RIA Convention & Expo

This event empowers professionals through world-class education, powerful networking, and access to cutting-edge tools and services.

September 9, 2026

The Experience Convention and Trade Show

The Experience Convention & Trade Show logoThe Experience Convention and Trade Show unites the cleaning, restoration, inspection, indoor air quality, and HVAC industries through hands-on education, live demonstrations, and high-impact networking. Attendees gain practical skills, business insight, and connections that elevate industry standards and drive growth.

View All Submit An Event

Poll

Winter Storm Fern

Were you operationally prepared for Winter Storm Fern?
View Results Poll Archive

Products

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary.

See More Products
Prepare for CATASTROPHE with R&R!

Stay ahead of the curve with our newsletters.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Submit a Press Release
  • SIGN UP TODAY
    • Create Account
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Reprints
    • Marketing Services
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing