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Home » Authors » Phill McGurk

Articles by Phill McGurk

businesswoman giving presentation on AI

The New Cold War Is AI, And Your Business Is Already on the Battlefield

Artificial intelligence is reshaping our businesses. This guide shows how small businesses, including restoration companies, can adapt, compete and thrive.
Phil McGurk
Phill McGurk
September 17, 2025
No Comments

AI isn’t coming, it’s here and it’s going to stay. Small businesses need to act now to stay competitive in the fast-changing world of technology and AI.


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artificial intelligence (AI)

AI in Restoration: Revolutionizing Business Efficiency and Shaping the Future

Phil McGurk
Phill McGurk
April 15, 2025
No Comments

Discover how artificial intelligence is revolutionizing the restoration industry, from boosting operational efficiency to shaping future innovations. Learn about the opportunities and challenges this groundbreaking technology brings for professionals navigating a rapidly evolving landscape.


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Firefighting drones spray chemical to help control wildfires.

Los Angeles Wildfires: A Restoration Professional's Perspective

Persistent Blazes in Los Angeles: Strategies from the Front Lines of Fire Restoration
Phil McGurk
Phill McGurk
January 21, 2025
No Comments

Navigating through the aftermath of the Los Angeles wildfires, restoration experts face unprecedented challenges. With over 40,000 acres charred, structural hazards and hidden dangers demand specialized approaches. Discover key insights and strategies professionals are employing to restore safety and normalcy in affected areas.


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continuous training

Results-Oriented Training Starts with Commitment

Restoring Success
Lisa Lavender
Lisa Lavender M.T.R., M.F.S.R., M.W.R.
Phil McGurk
Phill McGurk
April 17, 2023
No Comments

Lisa and Phil give a high level overiew of learning cultures and how investing in this contributes to an organizations overall success.


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