Reins’ Alternative Equity category introduces a new class of incentives built specifically for independent companies, like those in the skilled trades and home service industries, that want to compete with enterprise-level compensation models. The suite includes three unified components:

• MARE Stock for long-term alignment.
• MARE Profit for mid-term outcomes.
• MARE Bonus for short-term performance.

“MARE Bonus is important because it provides contractors with a way to honor and reward their top technicians right now, creating immediate momentum for their retention program,” said Chris Buttenham, co-founder and CEO of Reins. “It also represents a good starting point for independent business owners who are just beginning to ramp up their retention efforts.”

With the introduction of MARE Bonus, Reins brings industry-leading practices for performance-based bonuses into a streamlined, intuitive structure. Business owners can implement Performance Pay Bonuses with clarity, consistency and confidence, ensuring teams understand how their work drives rewards while giving leaders a simple, transparent framework to manage incentives.

“We created the Alternative Equity category to solve one of the biggest gaps in small business compensation,” said Buttenham. “Owners need meaningful, scalable ways to reward top talents and to incentivize longevity, without the complexity of issuing traditional equity. MARE Bonus is another step toward making sophisticated compensation truly accessible.”

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