With AI-powered support, franchise owners and technicians in the restoration industry can access immediate, accurate guidance, allowing them to tackle complex challenges with speed and confidence.

The restoration industry has long been a sector that requires fast, precise decision-making and technology continues to evolve to meet these needs. Artificial intelligence (AI) is now playing a crucial role in enhancing how franchise operations run, providing key support to field technicians and franchise owners. We have implemented AI-powered systems that offer real-time support, helping teams tackle complex challenges with speed and confidence.

The Need for Innovative Support Systems

In the high-pressure environment of water, fire and mold restoration, technicians frequently need immediate answers to critical questions. Oftentimes, these situations arise during off-hours when contacting a senior staff member isn’t always practical. While we have always prided ourselves on offering robust human support, the introduction of AI has allowed our brand to expand its capabilities, ensuring technicians can access reliable information instantly.

The AI-powered support system was designed to provide technicians with immediate, accurate guidance, helping them get the job done without delays. With the help of AI, franchise owners and technicians can now access solutions to problems right when they arise — whether it’s the middle of the night or during a high-pressure job — without waiting for human assistance.

A Personalized Approach to AI Support

We have made our AI system more engaging by introducing distinct AI entities, each an expert in a specific area of restoration: water, sanitization, fire and mold damage. These entities, Marina, Sonny, Ember and Asper, each have specialized knowledge and are designed with human-like personalities to create a more relatable support experience. For instance, Ember, the fire expert, is modeled after a New York firefighter with a Brooklyn accent, which adds a unique, personal touch to the interactions.

These AI entities are trained to understand the specific standards set by the Institute of Inspection Cleaning and Restoration Certification (IICRC) as well as our proprietary processes. This ensures that technicians get precise, reliable information about water damage, fire restoration and mold remediation, regardless of the time of day. 

The precision and reliability of this AI support system make it stand out from other resources available to the industry. Technicians can confidently use the AI tools without worrying about receiving incorrect information or having to follow up with human support later.

AI in Action: Expanding Capabilities

We continue to expand our use of AI to further streamline operations and provide additional value to franchise owners. We are integrating an AI-enhanced customer relationship management (CRM) platform. This platform will automate routine tasks such as follow-up communications with customers and referral sources. By automating these processes, franchise owners will have more time to focus on higher-level tasks that require their attention, like building relationships and growing their businesses.

While these advancements offer franchise owners more tools to succeed, our commitment to human support remains a central part of the company’s ethos. The AI resources are designed to supplement, not replace, the personal relationships that franchise owners value so highly. These tools are meant to enhance the experience, providing additional support before a need is even recognized, ensuring franchise owners have the resources to succeed without losing the human touch that defines us.

The Future of AI in Franchise Operations

As we continue to innovate, the role of AI within the franchise system will only expand. The potential for AI to improve operational efficiency, support field teams and streamline administrative tasks is vast. We are looking ahead to additional AI-driven tools that will further support franchise owners and their teams, enabling them to stay ahead of industry trends while maintaining the quality service that we are known for.

Technology and human connection go hand in hand. The AI-powered support system is just one example of how the brand uses innovation to strengthen its operations, but it’s important to note that we will never lose sight of what truly sets us apart — the strong relationships we build with our franchise owners and technicians. These advancements in AI are not meant to replace personal support but to augment it, ensuring that our franchise owners have all the tools they need to succeed in the ever-evolving restoration industry.