Restoration logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Restoration logo
  • NEWS
  • PRODUCTS
    • New Products & Technologies
    • Submit Your Product
    • Interactive Product Spotlights
  • CATASTROPHE
  • TOPICS
    • Architecture
    • Cleaning & Sanitation
    • Contamination
    • Contractor Safety
    • Contents
    • Fire & Smoke
    • Mold
    • Odor
    • Recon & Reno
    • Water
  • EDUCATION
    • Training & Education
    • Business Management
    • Insurance/Legal Matters
    • KnowHow.
    • Podcasts
    • Webinars
    • Whitepapers
    • Industry Events
  • VIDEOS
    • Ask the Expert
    • Ask Annissa
    • Marketing Monday
    • Tech Tip Tuesday
  • BUYER'S GUIDE
  • THE EXPERIENCE
    • Convention & Trade Show
  • ABOUT
    • Contact
    • Advertise
  • SIGN UP
Managing Your Restoration Business

Violand Vault: Chuck's Alpha Talk on Straight Talk

By Chuck Violand
February 27, 2017

Editor's Note: The letter below was originally published in Violand Management Associates' Monday Morning Notes eBlast. It coincides so perfectly with Chuck's latest Violand Vault video, we wanted to share it with you again here. In this episode of the Violand Vault, Chuck talks about getting back to straight talk, and ditching our tendency to dance around key issues and use confusing terms to avoid saying what we really mean.

 

With political climates in the U.S. and around the globe moving toward "straight talk," or saying what's on your mind, I thought now would be a good time to pen another edition of Alpha Talk-my ongoing effort to remove confusing terms from the English language. I recently discovered the examples below on a trip to the west coast.

Circumferential Reduction. The ad in the flight magazine told me I needed this, and there's even a treatment for it. I'm a slow learner when it comes to these types of things, so obviously, I had to look it up. It's the same thing my internist has been telling me for years, but in a slightly different way. Why not just tell me that I need to drop a few pounds? Offering suggestions on how I might do that, without having to be treated, would be helpful as well.

Going to the next level. I don't understand where this level is that people never seem to reach, but always seem to be moving toward. I've looked high and low, but still can't seem to find it. If so many are in search of the next level, I wonder how it continues to be so elusive. Better still, how do people know when they've finally arrived there?

Some years ago, I considered solving this problem by changing the name of Violand Management Associates to The Next Level. I figured if so many people were searching for it, I might as well give them a place to buy it. Why hide that fact, right?

Nomophobia (no-mobile-phone-phobia). I promise you, I'm not making this up. According to a survey conducted in the U.S. and U.K and published in Scientific American MIND magazine by Dr. Carol W. Berman, about 70 percent of young adults feel so attached to their mobile phones that they admit to feeling anxiety or even panic when they are separated from them. Apparently, they view their device as an extension of themselves.

Unlike Dr. Berman, my personal research into this subject occurs mostly while driving my car or walking through airports. My observations amply confirm that the subjects in my study group are not at risk of suffering the debilitating effects of nomophobia. They may, however, fall victim to auto accidents or tripping when exiting the moving walkway.

In true entrepreneurial spirit, some businesses have capitalized on this condition by creating vacation ventures designed to take customers to remote locations out of cell phone range. Brilliant! This is clearly designed for those who enjoy living on the edge.

HiPPO. I always thought hippos were animals found in Africa. Little did I know it was a business term meaning Highest Paid Person's Opinion. I don't know about you, but I can think of some very highly paid individuals whose opinions aren't worth the minimum wage. Whether through inheritance, birth, or just dumb luck they've ended up in highly visible positions, earning enviable salaries. Some notable examples would include professional athletes, movie stars, and politicians. This doesn't automatically make them any smarter than the rest of us; just more visible and sometimes opinionated.

Rather than all this beating around the bush, we'd save a great deal of time if we engaged in Alpha Talk and simply said what we mean. I suggest we all try doing so.

KEYWORDS: restoration business management restoration consulting restoration industry leadership

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Chuck violand headshot

Chuck Violand is the founder and principal of Violand Management Associates (VMA), a highly respected consulting company in the restoration and cleaning industries. Violand is a respected authority on entrepreneurial small businesses, having spent over 30 years as both a business consultant and an executive coach. He is also an author, popular keynote speaker, and a regular contributor to trade journals and newsletters. His first full-length book, “The Entrepreneurial Conspiracy,” was published in 2021. To reach him, visit Violand.com or call (800) 360-3513.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Business team analyzing financial data on digital tablets during a meeting

    7 Trends Influencing the Restoration Industry in 2026

    With market uncertainty, workforce transitions, new...
    Managing Your Restoration Business
    By: Oscar Collins
  • mold remediation

    Fighting Mold and Bacteria Damage

    Successful mold remediation can be multidisciplinary,...
    Cleaning and Sanitation
    By: Josh Woolen
  • certifications and licenses for restoration professionals

    Certifications and Licenses Every Restoration Company Needs

    Restoration companies need to make sure they have the...
    Restoration Training/Education
    By: Sharon Elzarat
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Popular Stories

Odor from Air Conditioner

Why Smoke Odors Return After Fire Damage Restoration

Restoration Golf League Full Color Logo

Restoration Golf League Announces 2026 Event Lineup and Celebrates Recent Champions

temporary containment barrier constructed with white polyethylene sheeting

Improving Negative-Pressure Containment for Biological Contaminants

Register for Webinar - Connecting the Field, Office and Carriers: How to Streamline Claims with Better Data and Communication

Events

May 19, 2026

Hurricane Response: What’s Changed, Who’s at Risk, and How to Scale Without Breaking

This webinar is part of the Preparing to Respond: Hurricanes series.  

Hurricane season isn’t what it used to be, and neither is disaster response. In this webinar, an expert‑led panel will break down what’s changed for hurricane response, and how restorers can scale responsibly without sacrificing their safety, retention, or profitability.

May 28, 2026

Connecting the Field, Office, and Carriers: How to Streamline Claims with Better Data and Communication

The modern claims ecosystem depends on seamless integration between the field, office, and carrier. Learn how a unified “golden thread” of communication transforms fragmented workflows into a transparent, high-performance process.

September 9, 2026

The Experience Convention and Trade Show

The Experience Convention & Trade Show logoThe Experience Convention and Trade Show unites the cleaning, restoration, inspection, indoor air quality, and HVAC industries through hands-on education, live demonstrations, and high-impact networking. Attendees gain practical skills, business insight, and connections that elevate industry standards and drive growth.

View All Submit An Event

Poll

Uncertainty vs. Planning

What uncertainty is impacting your planning right now?
View Results Poll Archive

Products

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary.

See More Products
Register for Webinar - Hurricane Response: What's Changed, Who's at Risk, and How to Scale without Breaking

Related Articles

  • harvey ria sm pics

    Hurricane Harvey: An Open Letter from RIA President Chuck Violand on Restoration Industry Response

    See More
  • vvault new years resolutions

    Violand Vault: Revising Resolutions, Adopting Strong Finishes (& the College Football Championship)

    See More
  • violand vault generic

    Violand Vault PODCAST: More Remedies

    See More

Related Products

See More Products
  • fires out.jpg

    Fire’s Out, Now What? Vol. I & II

  • Water in Buildings: An Architect's Guide to Moisture and Mold

See More Products
×

Stay ahead of the curve with our newsletters.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Submit a Press Release
  • SIGN UP TODAY
    • Create Account
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Reprints
    • Marketing Services
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing