Steve Willis 2015Steve Willis, President of Steamatic, Inc., has been recognized as a Certified Franchise Executive by the Institute of Certified Franchise Executives, according to a press release.

Willis completed a comprehensive course of study in franchise management offered by the institute, which is the academic branch of the International Franchise Association’s Educational Foundation, the world’s oldest and largest organization representing franchising worldwide. It will honor this year’s designees during its annual convention in Las Vegas, NV.

The course of study to earn the CFE designation includes attending institute-sponsored educational seminars and workshops. The program enhances franchising professionals’ understanding of both the industry’s fundamental and complex aspects.

 Willis, Steamatic’s president since 2014, is the first executive from the cleaning and restoration company to receive CFE certification. For more information, visit