Dwyer Group announces annual reunion, 30th anniversary
Known the world over for its franchise brands (Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International and The Grounds Guys), the gathering represents one of the largest meetings of trade service professionals in the country that make some 1.5 million service calls to homeowners and businesses and account for approximately $800 million in system-wide sales each year.
“It all started with carpet cleaning and just grew from there,” said Dina Dwyer-Owens, chairwoman and CEO of The Dwyer Group, reflecting on three decades of business that continues to trump the current economy and expand. Today the company includes a list of brands, now household names, and has developed systems for more than 1,600 franchise owners and their plumbers, electricians, air conditioning technicians, fire and flood restoration specialists, groundskeepers, glass installers, and appliance repairmen – all on the job to serve the customer.
“If you want to know how the economy is doing, just ask us if people are taking care of their homes,” Dwyer-Owens says. “Our franchise brands are a great gauge of consumer confidence when it comes to caring for their single biggest possessions – their homes. And business is good.”
Over the past five years, The Dwyer Group has increased its number of franchise locations by 27 percent across seven brands. Since launching Rainbow International in 1981, The Dwyer Group has grown over three decades to include Mr. Rooter, Aire Serv, Mr. Electric, Mr. Appliance, Glass Doctor and The Grounds Guys in that order.
“The Dwyer Group has experienced amazing growth and significant milestones that can be directly attributed to our Code of Values and our passionate team across our entire franchise family,” said Dwyer-Owens. “This reunion will celebrate that success and 30 years of business growth. And we will also pay a special tribute to the exceptional service representatives and office representatives who consistently prove themselves and put the customer first at the grassroots level every single day. They are the front line for our brands making a difference in customers’ lives.”
The theme of the 2011 Annual Reunion is “Customers First,” echoing the importance of The Dwyer Group’s dedication to customer loyalty. In line with the theme, the reunion will feature keynote speaker Fred Reichheld, a Bain Fellow and the founder of Bain & Company’s Loyalty Practice, which helps companies achieve results through customer and employee loyalty.
Reichheld is a best-selling author and the creator of the Net Promoter® system of management, a measurement tool that The Dwyer Group has implemented with great success to track customer loyalty across its franchise brands.