Hayward, Calif., Wednesday, May 7, 2010-When the FRSTeam® leadership group began reviewing licensee performance this year in anticipation of its annual 2010 FRSTeam Recognition Awards, they were pleasantly surprised to learn that the numbers separating the top performers from the rest of its licensee community were growing increasingly smaller.  CEO, Courtney Nicholas, believes this is due in part to the licensee’s aggressive adoption of its proprietary web-based customer relationship management system, FRSTaid.  “There is genuine satisfaction in the manner in which all operators have embraced the use of FRSTaid, as this has become a defining differentiator in winning national accounts and recognition this year,” says Nicholas.The Recognition Awards are the highlight of the FRSTeam annual RESToration Retreat which was recently held April 21–24 at the Hyatt Grand Cypress in Orlando, Florida.  The brand’s highest honor-the FRSTeam Licensee Leader Award, based on application of the company’s mission principles of Family, Integrity, Responsibility, Satisfaction and Technology-went to FRSTeam by Love Cleaner’s, Scott Singer.  Not only was Singer able to capture the most coveted honor, his team at FRSTeam by Love Cleaners further distinguished itself this year by sweeping in two other categories-Top Sales Leader and Sales Growth Award.

  Past Licensee Leader Award recipient, Russ Jacobs of FRSTeam by Crescent Restoration, was recognized with the Brand Champion Award-an award presented to the licensee that most consistently promotes the FRSTeam brand image.  An inaugural FRSTeam Innovation Award was introduced this year.  The award goes to a licensee or employee that contributes to the FRSTeam System in an outstanding capacity through innovations or technology, and who unselfishly shares these improvements with the FRSTeam community in an effort to improve the system for all operators.  Dual recipients were awarded this year-Don Canzoneri of FRSTeam by West Covina Cleaners who continuously supports licensee community growth through sharing of his time-tested computer inventory program; and Corporate FRSTeam’s, Lenny Towle, who spearheaded development and implementation of the company’s proprietary web-based customer relationship management system, FRSTaid.

  Recognized for growth in two categories, Benny Mehta of FRSTeam of Virginia, ranked #1 in both Top Sales Percentage and Top Jobs Percentage Growth over the previous year.  New this year was the introduction of FRSTeam Honors for Sales, Service, and Operations SuperStars-a program where FRSTeam licensees may recognize key employees. 

FRSTeam CEO, Courtney Nicholas, says she can relate to the two operators who felt compelled to nominate their whole team for these employee recognition awards as she shares their sentiment, “We are very proud of each and every FRSTeam office and its employees.  We applaud the effort we know goes into servicing customers with the level of quality and integrity the FRSTeam brand has come to represent.”