With CAT season coming soon, we invited Avelina Lamb, owner of PuroClean of Chandler, to discuss her franchise’s approach to growing CAT restoration services since its opening in 2018. She shares advice based on work in Louisiana following Hurricane Ida, as well as fire and smoke damage projects in Colorado following recent wildfires. Lamb covers proper preparation, adapting to the cultures of local customers, working with insurance adjusters, collaborating with fellow franchises and more. She also offers advice to women looking to advance in the restoration industry and talks about how running a restoration business compares to her experience running a surgery practice and real estate business.

In the final Women in Restoration episode, Staci Sargent shares how leadership, training, and real-world experience are shaping the industry. She highlights the importance of structure, accountability, and continuous learning in building confident restoration professionals.

With over 50 years in the restoration industry, Darren Hudema has built a career centered on education, service, and giving back. He reflects on the power of leadership, mentorship, and industry collaboration.

Alma West of Quick Dry Water Restoration and Magdalena Rebuild shares how she built her businesses by focusing on leadership, communication, and improving customer experience.

Learn how the Restoration Golf Leage (RGL) helps restorers build relationships, network, and strengthen collaboration across the industry. 

ServiceMaster Restore’s Jeff Todd shares how operator-led growth and market density strategies help restorers scale and improve their performance.

In this episode of Ask The Expert, Abby Vallelonga shares how marketing and communication can build trust and humanize the restoration industry. She highlights the importance of education, connection, and empathy in high-stress and high-stakes situations.