What’s new and notable with the IICRC as we embark on a new year? We invited Michael Dakduk, CEO of the organization, to share key IICRC accomplishments, goals, challenges and more in this Ask the Expert episode. He explains the IICRC’s four key areas of focus in serving restoration and cleaning professionals. Two of them – advocacy and research – are new. He also highlights RIA collaboration, and trends in technology, talent and regulations within the restoration industry.

On this episode of Ask The Expert, Steve White, PuroClean’s President, shares why intentional leadership and company culture are essential to long-term success in the restoration industry. He shares how balancing growth with sustainability helps improve performance and builds resilience.

Josh Arthur and Jordan Kohn discuss smoke contamination, fire damage restoration, homeowner recovery, and best practices for responding to fire losses.

Father-daughter duo Chad and Olivia Haynes discuss educating the youth, IICRC Certifications, and how hands-on training can inspire the next generation of restoration professionals.

FloLogic’s Ian Greene shares how automatic shutoff technology, smart leak detection, and proactive risk management are helping restorers reduce customer losses, strengthen relationships, and create new opportunities for their business.

PuroClean’s COO, George Hernandez, discusses CAT response planning, partnerships, operational strategies, and cash flow strategies for CAT work.

Leighton Healey of KnowHow shares his insights on AI, training, company culture, and building stronger teams in the restoration industry.