The “M” in NORMI no longer stands for mold. It now represents a broader view of the indoor environment, which is the theme of this Ask the Expert interview with NORMI CEO Doug Hoffman. He discusses contaminants, beyond mold, that restorers and remediators should be knowledgeable about. He also outlines the regulatory landscape for mold remediation licensure in the U.S., separating remediation from assessment, and top indoor air quality trends and tools for 2022. Additionally, Hoffman speaks to notable NORMI developments including FEMA partnership, new and free course offerings, strategic industry alliances, and an on-the-ground disaster resource called Norma.

Father-daughter duo Chad and Olivia Haynes discuss educating the youth, IICRC Certifications, and how hands-on training can inspire the next generation of restoration professionals.

FloLogic’s Ian Greene shares how automatic shutoff technology, smart leak detection, and proactive risk management are helping restorers reduce customer losses, strengthen relationships, and create new opportunities for their business.

PuroClean’s COO, George Hernandez, discusses CAT response planning, partnerships, operational strategies, and cash flow strategies for CAT work.

Leighton Healey of KnowHow shares his insights on AI, training, company culture, and building stronger teams in the restoration industry.

In part two of our commercial drying series, Howard Wolf shares why successful commercial and large-loss projects require strong communication, risk evaluations, disciplined operational processes, and a systems thinking approach.

ServiceForge’s Jane Blanchard shares how after-hours response and customer communication can help restoration companies improve their reviews, increase lead conversion, and build trust.