The “M” in NORMI no longer stands for mold. It now represents a broader view of the indoor environment, which is the theme of this Ask the Expert interview with NORMI CEO Doug Hoffman. He discusses contaminants, beyond mold, that restorers and remediators should be knowledgeable about. He also outlines the regulatory landscape for mold remediation licensure in the U.S., separating remediation from assessment, and top indoor air quality trends and tools for 2022. Additionally, Hoffman speaks to notable NORMI developments including FEMA partnership, new and free course offerings, strategic industry alliances, and an on-the-ground disaster resource called Norma.

In this episode of Ask The Expert, Robb Harrell of DocuSketch shares his insights on how the restoration triangle is evolving and what it will take to improve the claims ecosystem. He also shares how shared data, technology, and communication can reduce unnecessary friction. 

Becky Edgren of Puroclean shares her leadership journey and advice for women in the restoration industry, focusing on mentorship, growth, and impact on the industry.

On this episode of Ask The Expert, Alex Duta shares how AI is transforming restoration operations, claims, and business growth. He also shares practical insights on how restorers can effectively adopt AI to improve their efficiency and completive edge.

On this episode of Ask The Expert, Megan Hughes shares key moments in her career and advice for women in the restoration industry.

On this episode of Ask The Expert, we’re joined by CJ Bailey of PuroClean, and he discusses how leveraging partnership and AI help improve operations, training, and consistency in day-to-day operations for restoration business owners.

In this episode of Ask The Expert, Howard Wolf shares his insights on commercial drying, that includes system complexity, why soft skills are critical, and documentation demands. This episode highlights how restorers can transition from residential to commercial drying successfully.