The “M” in NORMI no longer stands for mold. It now represents a broader view of the indoor environment, which is the theme of this Ask the Expert interview with NORMI CEO Doug Hoffman. He discusses contaminants, beyond mold, that restorers and remediators should be knowledgeable about. He also outlines the regulatory landscape for mold remediation licensure in the U.S., separating remediation from assessment, and top indoor air quality trends and tools for 2022. Additionally, Hoffman speaks to notable NORMI developments including FEMA partnership, new and free course offerings, strategic industry alliances, and an on-the-ground disaster resource called Norma.

In part two of our commercial drying series, Howard Wolf shares why successful commercial and large-loss projects require strong communication, risk evaluations, disciplined operational processes, and a systems thinking approach.

ServiceForge’s Jane Blanchard shares how after-hours response and customer communication can help restoration companies improve their reviews, increase lead conversion, and build trust.

Jeff Cross joins host Kayla McGowan to discuss AI in industry media, the value that deadlines bring, collaboration, and why coffee is part of their workflow.

PuroClean’s Margaret Chebat and Melissa Wittig discuss women in restoration, operational leadership, franchise growth, and the evolution of the restoration industry.

Nate Cisney of Restoration Made Simple shares TPA vs non-TPA work, how it affects your operations, profitability, diversifying your work, and long-term growth for restorers.

In the final Women in Restoration episode, Staci Sargent shares how leadership, training, and real-world experience are shaping the industry. She highlights the importance of structure, accountability, and continuous learning in building confident restoration professionals.