The “M” in NORMI no longer stands for mold. It now represents a broader view of the indoor environment, which is the theme of this Ask the Expert interview with NORMI CEO Doug Hoffman. He discusses contaminants, beyond mold, that restorers and remediators should be knowledgeable about. He also outlines the regulatory landscape for mold remediation licensure in the U.S., separating remediation from assessment, and top indoor air quality trends and tools for 2022. Additionally, Hoffman speaks to notable NORMI developments including FEMA partnership, new and free course offerings, strategic industry alliances, and an on-the-ground disaster resource called Norma.

Joseph Ortiz, owner of PuroClean of San Juan, discusses the challenges and opportunities presented by starting a restoration operation in this U.S. territory. 

Andrew Titley, owner and president of Prism Specialties of San Francisco Bay Area, shares why he sees a contents restoration franchise as a good investment.

Leighton Healey, CEO of KnowHow, shares his firm’s findings from a large-scale study on why employees leave the restoration business and what contractors can do to keep them.

Ashley Taylor, executive officer of Content Recovery Specialists, shares why she started a franchise company for entrepreneurs looking to get into content restoration.

Nicholas Hopikins, historic restoration foreman at EverGreene Architecture, discusses his experience as a rising leader in the restoration business. 

Jessica Wicks, president of Ductz, shares her experience as a female executive in the restoration industry.