The “M” in NORMI no longer stands for mold. It now represents a broader view of the indoor environment, which is the theme of this Ask the Expert interview with NORMI CEO Doug Hoffman. He discusses contaminants, beyond mold, that restorers and remediators should be knowledgeable about. He also outlines the regulatory landscape for mold remediation licensure in the U.S., separating remediation from assessment, and top indoor air quality trends and tools for 2022. Additionally, Hoffman speaks to notable NORMI developments including FEMA partnership, new and free course offerings, strategic industry alliances, and an on-the-ground disaster resource called Norma.

Is your restoration company generating real leads and business or just gaining attention? Anna Anderson of A-Squared Marketing breaks down marketing hype and hustle, adaptability, data, lead tracking, and much more.

Classroom education and certifications provide a solid foundation for restorers, but hands-on training allows restorers to put their knowledge into practice. Mike Allred, Javier Del Angel, and Park Olsen share how real-world scenarios, training, and industry relationships help restorers build confidence, improve their safety, and prepare for complex jobs.

Brantley Kushner and Robb Harrell share the challenges, technology, vendor partnerships, and coordination that helped the team ATI complete a complex job after hurricane Milton that affected 279 units.

Nick Hindle of PuroClean shares how SPAR has evolved from a simple coffee conversation to a vendor partnership program that evolves around standards, security accountability, innovation, and more!

Carrying on the conversation from The Experience in Las Vegas, Kevin Coy, David Hart, David Hodge, and Tom McArdle discuss fire contamination, cleaning vs. decontamination, contents restoration, and why understanding fire science is crucial in fire restoration.

Here’s how restoration companies can reduce their workflow fragmentation by improving documentation, prevent costly inefficiencies, and strengthen their operations.