In this episode of Ask The Expert, Travis Parker Martin of KnowHow shares how restoration leaders can use human psychology, not just in technology, but successfully launching software and driving team adoption. Learn more about these three science-backed motivators that make change easy.

Jeff Cross joins host Kayla McGowan to discuss AI in industry media, the value that deadlines bring, collaboration, and why coffee is part of their workflow.

PuroClean’s Margaret Chebat and Melissa Wittig discuss women in restoration, operational leadership, franchise growth, and the evolution of the restoration industry.

Nate Cisney of Restoration Made Simple shares TPA vs non-TPA work, how it affects your operations, profitability, diversifying your work, and long-term growth for restorers.

In the final Women in Restoration episode, Staci Sargent shares how leadership, training, and real-world experience are shaping the industry. She highlights the importance of structure, accountability, and continuous learning in building confident restoration professionals.

With over 50 years in the restoration industry, Darren Hudema has built a career centered on education, service, and giving back. He reflects on the power of leadership, mentorship, and industry collaboration.

Alma West of Quick Dry Water Restoration and Magdalena Rebuild shares how she built her businesses by focusing on leadership, communication, and improving customer experience.