We asked restoration industry professionals to answer one question as we embark on a new year: What is your top goal for 2022? Listen to this episode to hear nine industry peers share their focus areas for the next 12 months, from educating the industry, to philanthropy, to attracting top talent, to elevating the customer experience, to embracing technology for increased efficiency. 

ServiceForge’s Jane Blanchard shares how after-hours response and customer communication can help restoration companies improve their reviews, increase lead conversion, and build trust.

Jeff Cross joins host Kayla McGowan to discuss AI in industry media, the value that deadlines bring, collaboration, and why coffee is part of their workflow.

PuroClean’s Margaret Chebat and Melissa Wittig discuss women in restoration, operational leadership, franchise growth, and the evolution of the restoration industry.

Nate Cisney of Restoration Made Simple shares TPA vs non-TPA work, how it affects your operations, profitability, diversifying your work, and long-term growth for restorers.

In the final Women in Restoration episode, Staci Sargent shares how leadership, training, and real-world experience are shaping the industry. She highlights the importance of structure, accountability, and continuous learning in building confident restoration professionals.

With over 50 years in the restoration industry, Darren Hudema has built a career centered on education, service, and giving back. He reflects on the power of leadership, mentorship, and industry collaboration.