In this Ask the Expert episode, Gerry Edtl and Jordan Donald, the father-daughter team behind Gerry Edtl Consulting, join us for an interview on sales and marketing. Together, they help restorers grow their businesses and generate referrals without lead fees, third-party administrators (TPAs) or programs. Here they discuss building reciprocal relationships with insurance agents and taking business development to new heights with direct referrals. 

Josh Arthur and Jordan Kohn discuss smoke contamination, fire damage restoration, homeowner recovery, and best practices for responding to fire losses.

Father-daughter duo Chad and Olivia Haynes discuss educating the youth, IICRC Certifications, and how hands-on training can inspire the next generation of restoration professionals.

FloLogic’s Ian Greene shares how automatic shutoff technology, smart leak detection, and proactive risk management are helping restorers reduce customer losses, strengthen relationships, and create new opportunities for their business.

PuroClean’s COO, George Hernandez, discusses CAT response planning, partnerships, operational strategies, and cash flow strategies for CAT work.

Leighton Healey of KnowHow shares his insights on AI, training, company culture, and building stronger teams in the restoration industry.

In part two of our commercial drying series, Howard Wolf shares why successful commercial and large-loss projects require strong communication, risk evaluations, disciplined operational processes, and a systems thinking approach.