We brought you the neat – yet unusual – story on Jason Brown earlier this month. As you may recall, the Rainbow International Fairfield, N.J. president pumped some 1,500 gallons of water into his own basement so he could dry it, demonstrate he and his team’s expertise and – ideally – drum up some new business with the attention it generated in the process.

We thought it was neat – and we weren’t the only ones. Click here for a TV report from News 12 in New Jersey and click here to see more stories from the news channel on Brown and the somewhat sensationalized impact that his actions had on the relationship between he and his wife.

And while you’re here, browse from the above gallery of photos that didn’t make it into our original story.