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Home » Topics » Columns » Marketing Matters: Insight for Restorers

Marketing Matters: Insight for Restorers
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farming

Responding to a Challenging Year: Lessons From Farmers

What Restoration Professionals Can Learn from Farmers About Resilience and Long-Term Success
Amanda Sticher
Amanda Stichter
October 3, 2024
No Comments

Discover how lessons from farmers can help restoration business leaders navigate challenging seasons, adapt to market shifts, and build a foundation for future growth.


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building trust

Building Trust, Generating Leads: The Dual Power of Brand Recognition

Amanda Sticher
Amanda Stichter
September 2, 2024
No Comments

Amanda teaches us the importance of understanding the interplay between lead generation and brand recognition.


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marketing
Marketing Matters: Practical Marketing Insights for Restoration Professionals

Evaluating Your Marketing Agency to Ensure Effectiveness

Amanda Sticher
Amanda Stichter
August 7, 2024
No Comments

Amanda teaches us how to identify a trustworthy marketing partner.


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marketing return on investment
Marketing Matters: Practical Marketing Insights for Restoration Professionals

Spending Money to Make Money

Amanda Sticher
Amanda Stichter
June 12, 2024
No Comments

Amanda breaks down the age-old saying, “You have to spend money to make money” showing us how to go about doing this in a practical sense.


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customer loyalty
Marketing Matters: Practical Marketing Insights for Restoration Professionals

Commitment Pays: Exploring the Long-Term Benefits of Loyalty in Marketing

Amanda Sticher
Amanda Stichter
May 17, 2024
No Comments

Amanda shares the importance of gaining loyalty in marketing from both the consumer and company aspect. 


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building a bridge

Merging Restoration Past with Marketing Future – Coming Full Circle

For restoration professionals, marketing is not only about connection, it’s about perceptions.
Amanda Sticher
Amanda Stichter
April 2, 2024
No Comments

Marketing connects you to your target audience, and sometimes it helps correct misconceptions.


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Register for Webinar - Connecting the Field, Office and Carriers: How to Streamline Claims with Better Data and Communication

Events

May 19, 2026

Hurricane Response: What’s Changed, Who’s at Risk, and How to Scale Without Breaking

This webinar is part of the Preparing to Respond: Hurricanes series.  

Hurricane season isn’t what it used to be, and neither is disaster response. In this webinar, an expert‑led panel will break down what’s changed for hurricane response, and how restorers can scale responsibly without sacrificing their safety, retention, or profitability.

May 28, 2026

Connecting the Field, Office, and Carriers: How to Streamline Claims with Better Data and Communication

The modern claims ecosystem depends on seamless integration between the field, office, and carrier. Learn how a unified “golden thread” of communication transforms fragmented workflows into a transparent, high-performance process.

September 9, 2026

The Experience Convention and Trade Show

The Experience Convention & Trade Show logoThe Experience Convention and Trade Show unites the cleaning, restoration, inspection, indoor air quality, and HVAC industries through hands-on education, live demonstrations, and high-impact networking. Attendees gain practical skills, business insight, and connections that elevate industry standards and drive growth.

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Poll

Preparing for Hurricane Season

How prepared are you and your team for hurricane season?
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Products

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary.

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Hurricane Month - How Restoration Professionals Can Prepare Before the Storm

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