Most Common Mold Myths: Unraveling the Truth for Your Customers
ServiceMaster Restore expert survey uncovers #TheTruthAboutMold
April 28, 2016
When it comes to mold, misinformation is all too common and it can be costly to homeowners’ health and property. That’s why the experts at ServiceMaster Restore, one of the largest disaster restoration companies in the United States, say it’s essential that homeowners know the facts about mold.
Earlier this year, ServiceMaster Restore surveyed more than 250 of its franchisees about mold remediation. You might be surprised to hear what they had to say about consumer perceptions of mold.
“Mold isn’t something that most people think about until it affects their health, their home or business,” said Pete Duncanson, director of system development for ServiceMaster Restore and chairman of the board for The Institute of Inspection, Cleaning and Restoration Certification (IICRC). “However, mold spores are found in most homes across the country, and in the right conditions and without the right treatment, mold can quickly grow into a major problem.”
ServiceMaster Restore’s four most commonly reported mold myths are:
1. False: Bleach or other retail products can kill mold on any surface.
Fact: Most retail products simply discolor mold and are not recommended for use on porous surfaces. In porous and semi-porous materials, such as wood, carpet, ceiling tile or drywall, mold’s roots may not come into contact with the cleaning product, meaning it will likely return. This is one reason why experts say removing the mold-affected items is the only way to ensure it is removed from your home.
2. False: Black mold is not hazardous to your health.
Fact: The Centers for Disease Control and Prevention (CDC) confirms black mold is known to cause allergic reactions, respiratory problems, increased risks for infections and a host of other health issues.
3. False: Dead mold can’t cause health issues.
Fact: Mold goes dormant until the conditions are favorable for regrowth. Even dormant mold can release spores, allowing it to reproduce and reappear, particularly if the underlying moisture and ventilation issues have not been resolved. Trained professionals can help you identify potentially dangerous mold and ensure affected areas are properly treated.
4. False: Mold is the only problem associated with water damage.
Fact: When water is present where it should not be, it can quickly cause a host of problems, including structural and cosmetic damage, as well as promote bacterial and viral growth. In addition, mold can begin to appear within 24-48 hours, depending on the nature of the water intrusion. Calling a reputable disaster restoration professional who is skilled in dealing with water-related damages can help you avoid long-term problems and get life back in order again as quickly as possible.
ServiceMaster Restore is trained, equipped and ready to restore homes and businesses before, during and after any mold-related issues. With a number of regionally based large-loss command and control centers and 1,800 franchises worldwide, ServiceMaster Restore can mobilize across the country to handle any size job.