In this Ask the Expert episode, Gerry Edtl and Jordan Donald, the father-daughter team behind Gerry Edtl Consulting, join us for an interview on sales and marketing. Together, they help restorers grow their businesses and generate referrals without lead fees, third-party administrators (TPAs) or programs. Here they discuss building reciprocal relationships with insurance agents and taking business development to new heights with direct referrals. 

PuroClean’s COO, George Hernandez, discusses CAT response planning, partnerships, operational strategies, and cash flow strategies for CAT work.

Leighton Healey of KnowHow shares his insights on AI, training, company culture, and building stronger teams in the restoration industry.

In part two of our commercial drying series, Howard Wolf shares why successful commercial and large-loss projects require strong communication, risk evaluations, disciplined operational processes, and a systems thinking approach.

ServiceForge’s Jane Blanchard shares how after-hours response and customer communication can help restoration companies improve their reviews, increase lead conversion, and build trust.

Jeff Cross joins host Kayla McGowan to discuss AI in industry media, the value that deadlines bring, collaboration, and why coffee is part of their workflow.

PuroClean’s Margaret Chebat and Melissa Wittig discuss women in restoration, operational leadership, franchise growth, and the evolution of the restoration industry.