In this Ask the Expert episode, Gerry Edtl and Jordan Donald, the father-daughter team behind Gerry Edtl Consulting, join us for an interview on sales and marketing. Together, they help restorers grow their businesses and generate referrals without lead fees, third-party administrators (TPAs) or programs. Here they discuss building reciprocal relationships with insurance agents and taking business development to new heights with direct referrals. 

Alma West of Quick Dry Water Restoration and Magdalena Rebuild shares how she built her businesses by focusing on leadership, communication, and improving customer experience.

Learn how the Restoration Golf Leage (RGL) helps restorers build relationships, network, and strengthen collaboration across the industry. 

ServiceMaster Restore’s Jeff Todd shares how operator-led growth and market density strategies help restorers scale and improve their performance.

In this episode of Ask The Expert, Abby Vallelonga shares how marketing and communication can build trust and humanize the restoration industry. She highlights the importance of education, connection, and empathy in high-stress and high-stakes situations. 

Learn why contents claims break down and how restorers can prevent delays through better communication and documentation.

In this episode of Ask The Expert, Robb Harrell of DocuSketch shares his insights on how the restoration triangle is evolving and what it will take to improve the claims ecosystem. He also shares how shared data, technology, and communication can reduce unnecessary friction.