In this Ask the Expert episode, Gerry Edtl and Jordan Donald, the father-daughter team behind Gerry Edtl Consulting, join us for an interview on sales and marketing. Together, they help restorers grow their businesses and generate referrals without lead fees, third-party administrators (TPAs) or programs. Here they discuss building reciprocal relationships with insurance agents and taking business development to new heights with direct referrals. 

Fire restoration goes far beyond the visible damage. Mark Robertson of Benefect and Fiberlock discusses hidden contamination, coatings, deodorization, and customer communication on this episode of Ask The Expert.

This episode is brought to you by:

In this special episode of Ask the Expert, we talk with R&R’s 2026 Trailblazer Award Winner, Nate Judy, about his journey from "trying out" restoration to blazing his own trail in the industry.

In this special episode of Ask the Expert, we chat with our 2026 Women in Restoration Award winner, Meredith Truitt!

Boris Skoro of Prism Specialties shares best practices for managing large-loss restoration projects, including assessment, documentation, logistics, transparency, communication, and post-project reviews.

This episode is brought to you by:

Matt Cook of HomeTeam Inspection Services discusses indoor air quality, inspection, pre-remediation, and how restorers can build stronger relationships with inspectors on the latest episode of Ask The Expert.

On this episode of Ask The Expert, Steve White, PuroClean’s President, shares why intentional leadership and company culture are essential to long-term success in the restoration industry. He shares how balancing growth with sustainability helps improve performance and builds resilience.