Nia Sherrema Pearson is founder of Marketing 4 Real Results, a marketing agency that serves restoration businesses across the country. In this episode of Ask the Expert, Sherrema Pearson shares out-of-the-box digital and traditional marketing techniques. Examples include text communication, community involvement, and relationships with plumbers and property managers. She covers basics like a Google presence and ADA compliance, as well as how to stand out, highlighting that any marketing strategy should start with the unique goals of the business.

PuroClean 2021 Franchise of the Year owners Ivan and Karina Oliver share the impressive growth their franchise, PuroClean of San Antonio Northwest, has experienced since its start in 2017. Their key to success: Focus on the customer first and everything else follows. In this interview they discuss the accomplishments and challenges behind their recognition as a top franchise. They share what it’s like working as a husband-wife team, embracing technology, conquering fears and scaling their business. 

Gordy Powell is a steward for education, ethics and advancement in bio-recovery, crime, trauma and death-scene cleaning. In this Ask the Expert episode, Powell discusses the Georgia Bio Recovery Association he co-founded in 2020; co-authoring Georgia House Bill 417 which regulates the crime, trauma and death-scene cleaning industry; and Invoicing for Trauma, a new course he is offering in 2022. Powell is co-owner and senior partner of Georgia Clean and Associates, and president of the Georgia Bio Recovery Association.

JP Korpi, a public adjuster and founder of K-Factor Advocates, offers perspective on how restoration contractors and adjusters can work together in the interest of policyholders. Korpi discusses the role of a public adjuster versus a claims adjuster or an independent adjuster, how restorers can ensure they get paid in full and more.

Insights on infectious disease and cross-contamination control for restoration and remediation contractors – from how to gain more business in this space, to tips on disinfection and decontamination services, to mitigating exposure risks. Marlene Linders, executive director of The Linders Health Institute, and president and CEO of Philders Group International, joins us to share best practices. 

R&R Editor Valerie King announces the call for 2022 Women in Restoration Award nominations in this special message. She shares the importance of the award, now in its seventh year, as well as eligibility requirements and judging criteria. Watch through the end for an all-new award R&R is introducing to the restoration industry! 

John Downey, executive director of the Cleaning Industry Research Institute (CIRI), previews Healthy Buildings America 2021. The conference, taking place in Honolulu, was postponed to January 18-20, 2022 due to COVID-19-related restrictions in Hawaii. This time around, Downey provides even more examples of learning opportunities for restoration industry attendees. He also explains the theme of the conference, “Bridging the Gap Between Research and Practice – In the Age of COVID-19 and Beyond.”