On its surface, restoration doesn’t seem synonymous with “soft.” It is a hard industry that operates in physically and emotionally tough working environments. Restoring a property to pre-loss condition requires a particular set of hard (job-specific) skills and tools. But there is a soft side that R&R Editor Valerie King discusses in her latest editor’s note. She argues that it carries more weight than tools and technical training.

JoAnn Wiechmann discusses emotional intelligence, customer care and team culture in restoration, offering insights for building trust and resilience.

Nick D’Urbano shares how AI and technology help restoration businesses boost leads, optimize customer experience and gain a competitive edge in the market. 

Learn why it’s crucial for restoration contractors to understand markup vs. margin and overhead to avoid costly mistakes and improve their profitability.

Hear from Kaylin Glaspie, R&R’s 2025 Technician Award Winner, as she shares insights on her career, leadership and advice she has for fellow restoration professionals.

Learn how restoration businesses can grow through strategic referral partnerships with plumbers, realtors and services professionals with Chris Matts.

Explore the hidden health risks of indoor air pollution with Dr. Iyad Al-Attar, from health impacts to filtration failures and building design innovations.