On its surface, restoration doesn’t seem synonymous with “soft.” It is a hard industry that operates in physically and emotionally tough working environments. Restoring a property to pre-loss condition requires a particular set of hard (job-specific) skills and tools. But there is a soft side that R&R Editor Valerie King discusses in her latest editor’s note. She argues that it carries more weight than tools and technical training.

ServiceForge’s Jane Blanchard shares how after-hours response and customer communication can help restoration companies improve their reviews, increase lead conversion, and build trust.

Jeff Cross joins host Kayla McGowan to discuss AI in industry media, the value that deadlines bring, collaboration, and why coffee is part of their workflow.

PuroClean’s Margaret Chebat and Melissa Wittig discuss women in restoration, operational leadership, franchise growth, and the evolution of the restoration industry.

Nate Cisney of Restoration Made Simple shares TPA vs non-TPA work, how it affects your operations, profitability, diversifying your work, and long-term growth for restorers.

In the final Women in Restoration episode, Staci Sargent shares how leadership, training, and real-world experience are shaping the industry. She highlights the importance of structure, accountability, and continuous learning in building confident restoration professionals.

With over 50 years in the restoration industry, Darren Hudema has built a career centered on education, service, and giving back. He reflects on the power of leadership, mentorship, and industry collaboration.