Restoration logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Restoration logo
  • NEWS
  • PRODUCTS
    • New Products & Technologies
    • Submit Your Product
    • Interactive Product Spotlights
  • CATASTROPHE
  • TOPICS
    • Architecture
    • Cleaning & Sanitation
    • Contamination
    • Contractor Safety
    • Contents
    • Fire & Smoke
    • Mold
    • Odor
    • Recon & Reno
    • Water
  • EDUCATION
    • Training & Education
    • Business Management
    • Insurance/Legal Matters
    • KnowHow.
    • Podcasts
    • Webinars
    • Whitepapers
    • Industry Events
  • VIDEOS
    • Ask the Expert
    • Ask Annissa
    • Marketing Monday
    • Tech Tip Tuesday
  • BUYER'S GUIDE
  • THE EXPERIENCE
    • Convention & Trade Show
  • ABOUT
    • Contact
    • Advertise
  • SIGN UP
Catastrophe RestorationPreparing to Respond: Hurricanes

Preparing for Hurricane Florence

By Michelle Blevins
Preparing-for-Hurricane-Florence.jpg
September 11, 2018

As I’m writing this article, Hurricane Florence is about two days away from making landfall in the Carolinas. According to CNN, if Florence stays the course, it will be the furthest north on the East Coast that a Category 4 storm has ever made landfall. Currently, the storm is nearly 550 miles wide, making it larger than the State of Michigan. More than 20 million people are in her path.

East Coast Landfall

While it is always difficult to tell just how bad the destruction may be from a storm like Florence, there are some things to know about why a hurricane making landfall on the East Coast is so different from a storm like Hurricane Harvey making landfall in the Gulf Coast. According to The Atlantic, Florence is expected to hit the brakes as she moves inland, “thanks to high-pressure air bands to the north and east of the storm that will prevent it from taking the usual hurricane track off the Eastern Seaboard. The article calls the atmospheric setup “usual” and “extreme.” Plus, as opposed to the pooling water the Southeast – especially Texas – saw after Harvey, the East Coast is very prone to flash floods due to mountainous terrain, valleys, and ravines. Essentially, the mountains will have the ability to wring even more rain from the storm.

Mobilizing Your Restoration Company

A short time ago, I spoke with a restoration company in the heart of where Hurricane Florence will make landfall. Having been through Hurricane Matthew two years ago, this owner has learned a lot about catastrophe loss dos, and don’ts. She created a blog post for her local community to prepare for the storm, but much of the advice rings true for restorers too.

  1. Stay or Go? Make the decision of whether to stay or go. If this storm isn’t hitting your local area, please do some serious planning before choosing to mobilize to somewhere outside your service area. Remember, while there is money to be made during catastrophe losses, there is also a great deal of money that can be lost – both from traveling, or simply from choosing to leave behind losses on your home turf.
  2. Logistics. Do you know where your team will stay? Will you have enough fuel to get from A to Z? What will you do in the days, and even weeks, that some roadways are impassable and customers unreachable? Do you have all the equipment you need?
  3. Getting Paid. Every time there is a CAT event, like Hurricane Florence, restorers flock to the region hoping to restore some homes and make a quick buck. However, many companies also go out of business after chasing a storm because they didn’t know what jobs to accept – and which ones to turn away. Do you understand FEMA, the National Flood Insurance Program, and how to read homeowners’ insurance policies? It’s wise to know how and when you’ll be paid before getting work orders signed.

The R&R website, and special InfoCenter on Rental Equipment from Sunbelt, both hold a wealth of knowledge on Catastrophe Loss Response! Do a quick search for “Disaster Restoration” to find articles and videos on estimating, legal issues, logistics, rental equipment, case studies, and SO much more!

KEYWORDS: disaster restoration hurricane damage restoration natural disasters preparing to respond

Share This Story

Michelle blevins headshot 200px

Michelle Blevins is the former Editor-in-Chief of Restoration & Remediation. From April 2015 through July 2021, Michelle oversaw all of the editorial content and focused on multimedia efforts for the brand.

You must login or register in order to post a comment.

Report Abusive Comment

Recent Comments

projektrestoration

article review`

Agility

Information

Thanks for sharing this with us here....

Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Popular Stories

Odor from Air Conditioner

Why Smoke Odors Return After Fire Damage Restoration

Restoration Golf League Full Color Logo

Restoration Golf League Announces 2026 Event Lineup and Celebrates Recent Champions

temporary containment barrier constructed with white polyethylene sheeting

Improving Negative-Pressure Containment for Biological Contaminants

Register for Webinar - Connecting the Field, Office and Carriers: How to Streamline Claims with Better Data and Communication

Events

May 19, 2026

Hurricane Response: What’s Changed, Who’s at Risk, and How to Scale Without Breaking

This webinar is part of the Preparing to Respond: Hurricanes series.  

Hurricane season isn’t what it used to be, and neither is disaster response. In this webinar, an expert‑led panel will break down what’s changed for hurricane response, and how restorers can scale responsibly without sacrificing their safety, retention, or profitability.

May 28, 2026

Connecting the Field, Office, and Carriers: How to Streamline Claims with Better Data and Communication

The modern claims ecosystem depends on seamless integration between the field, office, and carrier. Learn how a unified “golden thread” of communication transforms fragmented workflows into a transparent, high-performance process.

September 9, 2026

The Experience Convention and Trade Show

The Experience Convention & Trade Show logoThe Experience Convention and Trade Show unites the cleaning, restoration, inspection, indoor air quality, and HVAC industries through hands-on education, live demonstrations, and high-impact networking. Attendees gain practical skills, business insight, and connections that elevate industry standards and drive growth.

View All Submit An Event

Poll

Uncertainty vs. Planning

What uncertainty is impacting your planning right now?
View Results Poll Archive

Products

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary.

See More Products
Register for Webinar - Hurricane Response: What's Changed, Who's at Risk, and How to Scale without Breaking
×

Stay ahead of the curve with our newsletters.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Submit a Press Release
  • SIGN UP TODAY
    • Create Account
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Reprints
    • Marketing Services
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing