Chad Kerlegan is the sales and marketing manager for SERVPRO of Salem West, located in Salem, Oregon. He is IICRC certified WRT, FSRT. He has been with the franchise for 5 years with responsibilities of sales & marketing management, social media and department leadership. He can be reached at chad@servpro8603.com | (503)393-9999. Also feel free to connect on LinkedIn.
In most restoration and remediation firms, the (techs) front-line guys and gals are the money. Yes, other departments play a role, but the dollars are realized with production techs. They produce the work, fill in forms; either paper or digital, create sketches, write estimates, set, monitor, move and pull equipment and smile for the customer who sometimes isn’t always peachy.
In a market where labor is in short supply for all departments, it’s the production side of the house that needs some focused attention. The attention I’m referring to doesn’t mean tossing a few dollars at any of the online job boards, as helpful as they may be.
