Articles by Klark Brown

This article explores why so many new restoration companies collapse early on and how mastering the basics can change the game.

Klark Brown breaks down why chasing catastrophe (CAT) work can make or break your restoration business and how to know if you’re ready. 

In a crowded restoration industry, standing out requires more than claiming to be the best. Learn how you can build genuine connections with your target audience by defining your tribe and understanding their unique needs. Key strategies create trust and loyalty through shared values and authentic communication. 

The ongoing conflict between restoration contractors and insurance adjusters has reached a breaking point, jeopardizing business growth, professional reputations and industry standards. It’s time to reclaim control, redefine roles and focus on what truly matters, restoring properties and protecting our customers without compromising our integrity or profitability.

What does the cleaning and restoration industry look like in 2019? That seems like a billion (maybe trillion) dollar question. If any of us knew the answer, we might very well not be reading (or writing) this piece.