Articles by Sanjay Gupta

The Business Case for Content Marketing

April 24, 2018

The ultimate outcome of consistently posting content and promoting it in your service area is the higher perceived level of trust that consumers have about your brand.

Is Mold Illness Affecting Your Customers?

Hint: For many, the answer is YES! And genes play a starring role.

Sanjay Gupta

September 7, 2016

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One of the biggest challenges faced by people sick from mold is the fact that doctors, friends, and other family members dismiss their symptoms. Many victims of mold sickness are labelled as hypochondriacs and accused of not being sick at all.

How Many Remediation Customers are Susceptible to Mold Illness?

It's important restorers understand the health consequences some customers face in their homes.

Sanjay Gupta

April 27, 2016

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There is actually a scientific reason some people get sick from mold exposure, and understanding of that science will not only help you serve your customers more effectively, but also increase sales by addressing the needs of mold sensitized individuals.

The Experience Convention & Trade Show logo The Experience Convention and Trade Show unites the cleaning, restoration, inspection, indoor air quality, and HVAC industries through hands-on education, live demonstrations, and high-impact networking. Attendees gain practical skills, business insight, and connections that elevate industry standards and drive growth.

Articles by Sanjay Gupta

The Business Case for Content Marketing

Is Mold Illness Affecting Your Customers?

How Many Remediation Customers are Susceptible to Mold Illness?

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